14 OCT 2025

Julie Dansker: "Radial Entertainment is the largest independent distribution studio"

The Co-Head of Sales, Distribution & Strategy and Executive Vice President of Global Licensing, TVOD, and International Distribution at Radial Entertainment, shares the company’s strategic vision following the merger of FilmRise and Shout! Studios.

Julie Dansker

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Earlier this year, FilmRise and Shout! Studios officially merged to form Radial Entertainment, bringing together two companies with overlapping businesses and complementary strengths. Julie Dansker, Co-Head of Sales, Distribution & Strategy and Executive Vice President of Global Licensing, TVOD, and International Distribution explains Radial’s unique market positioning, the synergies driving its growth, and how the company is preparing to meet audience demand across streaming, FAST, and traditional broadcast markets.

What was the strategic vision behind the merger of FilmRise and Shout! Studios to create Radial Entertainment?
"The goal was to combine two really great companies with overlapping businesses and complementary content. By leveraging the strengths and capabilities of each company, we can offer an end-to-end solution for production, distribution, and streaming. Shout! is one of the longest-standing independent distributors in the business, with deep expertise across streaming, transactional, theatrical, and physical channels, and has a diverse library of premier titles across cult-classic, animation, action, award-winning, western, and horror. FilmRise brings one of the largest independent catalogs of television and non-scripted content, with particular strength in true crime, reality, classics, medical, food, and UK genres. By combining libraries, capabilities, and best-in-class leadership teams from Shout! and FilmRise, we believe Radial Entertainment is primed to become the independent distributor of choice, better serving content owners and platforms."

How does Radial differentiate from its competitors in the global content distribution landscape?
"Radial Entertainment is the largest independent distribution studio with over 70,000 movies and episodes, making it the largest independent distributor and biggest FAST channel provider. Radial has become a leading player in a multi-platform entertainment industry, and we offer best-in-class capability in all the distribution channels across streaming and FAST channels, broadcast sales, paid rentals, and downloads."

What benchmarks guide your content acquisition and curation strategy?
"Radial's strategy is rooted in identifying titles with outsized audience demand, across a wide spectrum of genres, formats, and vintages. Rather than focusing narrowly on a single category or era, we take a wide-angle, data-informed approach to building a culturally and commercially resonant library. Our strategy prioritizes content that audiences consistently love and return to, whether scripted or unscripted, classic or contemporary. With a catalog of approximately 70,000 titles and a robust pipeline of ongoing acquisitions, we're able to continually package, refresh, and distribute content in ways that align with evolving viewer behaviors across all media types. This dual emphasis on scale and relevance enables us to serve both niche and mass audiences across all major content verticals."

How will Radial leverage the distinct genres from both companies?
"Radial's strategy is to double down on what is already working while expanding into new sources of content to stay ahead of audience demand. We will continue to leverage the distinct strengths of each library, scripted from Shout and unscripted from FilmRise, while also exploring creator-driven content, short-form formats, and selective original productions, particularly in true crime, where audience engagement remains consistently strong. By combining reliable genre depth with fresh storytelling approaches, Radial will position itself as both a trusted provider of proven content and an innovator driving growth across emerging platforms."

How would you define Radial Entertainment's mission in the global distribution ecosystem, and what legacy do you hope to build?
"International expansion is a huge priority for us as the merger gives us the scale to beef up our international rights, and we're quickly doing that. We see the FAST/AVOD business growing significantly, and we'll be there when it happens. We've already got a strong foothold in major territories. Our international content has rapidly grown in the last few years. We're also trying to source and acquire local content from the major markets."

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