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Founded and led by producer, publisher, and media entrepreneur Rick Parkhill, BrandStorytelling has evolved over the past decade into the leading annual event supporting the growth and development of brand-funded programming in the U.S. and internationally.

Following its MIPCOM Cannes premiere and strong ratings in Hungary, Beta Film’s "Rise of the Raven" continues its European rollout. The 15th-century historical drama has been picked up by multiple broadcasters across the continent.

The uplifting story based on true events, marks the first deal under the newly branded Just For Entertainment Distribution. The series received multiple awards in 2023, including The Prix Gémeaux in Montreal, the Best Francophone Foreign Fiction Award, and the MIPCOM Diversify TV Award.

Seven.One Studios International will introduce the format to the market at London Screenings, with a full launch to follow at Mipcom 2025 in October.

Global Agency launched their Top Secret Project "Celebrity Dreams" on October 20 at MIPCOM in St. Tropez. At the event, presented under the concept of a ‘White Launch,’ the project garnered significant interest from both clients and the media. The first sales of the format were made to the U.S. market, and it is scheduled to premiere in 2025.