Fred Media announced that Zoe Allen has joined its team in Melbourne as Sales Manager responsible for Latin America, CEE (including Turkey and Greece), Africa, Israel and VOD. Reporting to Fred Media’s COO, Roger Vanderspikken, she is now in charge of expanding the client base in each territory and licensing Fred’s rapidly growing catalogue from third party producers as well as parent company WTFN.
Allen joins from Beyond Rights in London, previously Beyond Distribution, where she was VP sales, responsible for Benelux, CEE, the Baltics, Israel, inflight and AVOD. Prior to her nearly five year period at Beyond, she spent two years at Passion Distribution.
“It has been a strange time to start a new role on the other side of the world, but the team at Fred Media has been extremely welcoming and I am excited to be working with such a great catalogue of existing content, as well as the wonderful new series we have in the wings, such as 'Harbour Force,' which we are bringing to market for pre-sales. I welcome the opportunity to connect with new clients in Latin America, Greece and Turkey and to reconnect with the many wonderful contacts I already have in the other territories,” Allen commented.
“Zoe brings with her a useful understanding of working for a distributor with a parent production company, as well as an excellent track record of selling a wide range of unscripted and kids’ content into a variety of markets. Her background, enthusiasm and love of TV make her a perfect addition to the Fred Media team, and we are pleased to have her onboard for this busy virtual Mipcom period while we are launching a raft of new programming into the marketplace,” Roger Vanderspikken added.