15 MAR 2024

Fremantle acquired global production rights for Japanese comedy format “Freeze”

The title was presented during this year’s London Screenings and will now be taken to global audiences.

15 MAR 2024

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Fremantle announced it has acquired global production rights to the Japanese original comedy format, “Freeze”. Originally developed and produced by Fany Studio and Yoshimoto Kogyo for Amazon Prime Video, the comedic game show has been on air for two seasons and will now go global.

Vasha Wallace, EVP Global Acquisitions and Development at Fremantle, said: “We premiered ‘Freeze’ at London Screenings and it had an absolutely fantastic response, with interest from our international partners around the world. When the team at Fany Studio first showed us a clip of ‘Freeze’ we all thought it was hilarious and we knew this would resonate with audiences everywhere. We have really enjoyed collaborating with the teams at Fany Studio on this highly entertaining game show from Amazon Prime Japan. Freeze is all about having nerves of steel and a fun and unique mechanism that is bound to keep viewers of all ages entertained. We look forward to bringing the addictive and exceptional format to a global audience.”

Mari Kawamura, Head of Global Business at Fany Studio, said: “This was our first global deal since our company was established in May 2023, and we are honored to work with such a worldwide company like Fremantle. Many Japanese children grew up playing games ‘freeze (DO NOT MOVE)’ with their friends, and we believe this simple rule is universal which can make audiences laugh. We look forward to expanding our format to the world and bringing our mechanism of smile and laughter to a global audience.”

“Freeze” is a comedy entertainment game show, where contestants battle it out for a grand prize. In this unique show, the rules of the game are simple – players enter a closed room and simply must freeze until the presenter releases them. With traps and tricks along the way that provoke reaction from the players, such as flying mannequins and giant popping balloons, only those who remain still, will survive to battle it out for a place in the grand finale. Those who move, laugh, or react the most will be eliminated. The player who remains still for the longest time throughout the game is crowned the winner and will receive a prize.