Fremantle announced the appointment of Kit Yow as Vice President Distribution across Asia. Based in Singapore, Yow will report to Haryaty Rahman, who was promoted to EVP Distribution Asia at the end of last year.
As the new VP, Yow will be responsible for driving sales of Fremantle’s productions with local broadcasters and platforms to help grow the business in the region. She will be joining a team spearheaded by Rahman, that has already established strong relationships with broadcasters and producers to enhance Fremantle’s name and showcase its roster of stellar content to audiences across Asia, the company said.
“Kit’s experience within the industry speaks for itself. She will no doubt bring an invaluable level of expertise and know-how to the Fremantle family as we look to grow the business, reaching local audiences across Asia. Her drive and understanding of all genres will make Kit a brilliant addition to the team, and we look forward to working with her to ensure we continue to build on our success to date,” said Haryaty Rahman, EVP Distribution Asia at Fremantle.
Kit Yow, incoming VP Distribution Asia at Fremantle, added: “I am thrilled and excited to have been given the opportunity to start this new chapter with Fremantle. I very much look forward to playing my part in terms of enhancing the already incredible reputation that the company has in the region by nurturing existing client relationships as well as bringing in new partners to the fore.”
Yow started her broadcast journey as a production assistant at Media Prima Berhad (MPB), where she progressed to become a multilingual broadcast journalist. She went on to become Head of Brand Management for Tonton, MPB’s OTT arm. With over 20 years’ experience in the broadcast industry, Yow was most recently the VP of Sales at All3Media International, where she played a key role in the company’s business expansion and content partnerships across Asia. Over her six-year tenure, she closed a raft of content licensing deals and was also responsible for licensing hit BBC dramas to Asian OTT platforms such as “Pumpkin Films” in China and “Naver” in South Korea.
As VP Distribution Asia for Fremantle, Kit will be responsible for driving the distribution of already well-loved formats, finished content including “America’s Got Talent” and “The X Factor UK,” as well as Fremantle’s scripted formats in the region.