Fremantle to produce 110% Content's new format "Unbreakable"

Fremantle has partnered with 110% Content to produce competitive reality format "Unbreakable" across the globe, where celebrity couples compete to test their love. Set to premiere in the UK on BBC One this Autumn, the UK version will be hosted by Rob Beckett and features a variety of couples including ‘Loose Women’ star Denise Welch and her artist husband Lincoln Townley. Fremantle is showcasing the "Unbreakable" format at MIPCOM this October as part of their global entertainment slate.

Rob Clark, Director, Global Entertainment at Fremantle said: “'Unbreakable' takes the viewer on a great journey allowing them to explore the bonds of celebrity relationships in a positive way and see a side to celebrities that they don't often get to see. It is an upbeat positive show that is perfect for these difficult times. 110% Content are major players spearheaded by the inimitable Shu Greene who co-created some of our other big formats like ‘Got Talent’ and ‘The X Factor’, alongside Andy Culpin - one of the brilliant minds behind ‘The Weakest Link’. It's no surprise then that they have crafted a fresh and fun reality relationship series that provides great casting and storytelling opportunities, which is at the heart of what we are always looking for at Fremantle.”

Siobhan Greene and Andy Culpin at 110% Content say: "We are delighted that Fremantle are taking on the global rights for 'Unbreakable'. They loved the format from the moment they saw it and with their impressive global setup we know that the format will be in safe hands."

“Unbreakable” is a riveting relationship reality show which sets out to find the strongest celebrity couple. Celebrities are paired with their romantic partners and compete to prove that their relationship is the strongest. Across the series, they will be put to the test as they face mental, physical and emotional challenges designed to test their relationships in ways never-before seen by audiences. Fremantle own the worldwide format rights for Unbreakable outside of the UK and US.