Future Today launches 24/7 baking FAST channel featuring Gemma Stafford

Future Today has sealed a groundbreaking partnership with the Bold Baking Network to launch the world's first dedicated 24/7 baking FAST channel. This collaboration brings thousands of shows and more than 1,000 hours of content to streaming audiences, delivering educational and entertaining baking content to millions of home bakers globally.

"The creator economy is revolutionizing how we deliver premium entertainment, and the Bold Baking Network represents the next evolution in culinary content," said Vikrant Mathur, Co-Founder of Future Today. "By partnering with visionary creators like Gemma Stafford and her network of baking talents, we're delivering fresh, engaging programming to streaming audiences, while expanding our mission to deliver content viewers are passionate about. This isn't just another cooking channel – it's a creator-driven platform that transforms how people experience and engage with baking entertainment."

Co-founded by renowned baker and YouTube creator Gemma Stafford, the Bold Baking Network represents a powerhouse of culinary talent with proven audience engagement. "Bigger Bolder Baking" has amassed over half a billion video views, with 97% of audiences making at least one of her recipes, and in aggregate, fans have spent more than 15 million hours watching her shows. Through the Bold Baking Network, Gemma has united baking superstars with a combined audience of nearly 40 million fans. Together, diverse creators and chefs from around the world share their unique cultural perspectives and techniques, delivering authentic baking content that resonates with global audiences.

“Baking brings comfort, creativity and community into people’s lives,” said Gemma Stafford, Co-Founder of the Bold Baking Network. “We believe all bakers are creators, and now we’re giving them a platform to reach millions. Our partnership with Future Today helps us share the joy of baking with a global audience, while fostering a vibrant community that attracts brands and sponsors eager to connect.”

The Bold Baking Network’s global streaming deal with Future Today complements its existing linear TV programming, reaching over 60 million U.S. homes, and its Delta Air Lines partnership, which features the network’s shows across the entire Delta fleet. With over 200 million bakers in the U.S. alone, the Bold Baking Network serves a passionate and growing audience that has long been underserved in traditional culinary media.

For advertisers, the Bold Baking Network offers unprecedented opportunities to authentically connect with engaged baking enthusiasts through multiple touchpoints. "This partnership represents a perfect alignment of audience engagement and advertiser opportunity," Mathur added. "By delivering the content viewers actively seek and creating authentic ways for brands to be part of the viewership experience, we're creating a premium, brand-safe environment where advertisers can meaningfully connect with highly engaged audiences. This is exactly the kind of sustainable growth model that drives value for all stakeholders in the streaming ecosystem."