6 JUL 2020

GENIUS BRANDS ANNOUNCES THE CREATION OF STAN LEE UNIVERSE

This new joint venture between Genius Brands International and Stan Lee’s POW! will assume worldwide rights, in perpetuity, to Stan Lee and his IP creations past, present, and going forward.

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Through a joint venture between Genius Brands International and Stan Lee’s POW! Entertainment, an agreement has been struck to create Stan Lee Universe. This will assume worldwide rights, in perpetuity, to the name, physical likeness, physical signature, live-action and animated motion picture, television, online, digital, publishing, comic book, merchandising and licensing rights to Stan Lee and his IP creations past, present, and going forward.

“In all of Hollywood, there is no greater prize. This is the Holy Grail. Stan Lee Universe is a once in a lifetime asset drawn from over 100 original, heretofore unexploited properties, created by the most successful creator of intellectual property of our time,”  said Andy Heyward, Chairman and CEO of Genius Brands.

Jointly owned and subject to due diligence and documentation, the deal will leave Genius Brands as the managing and controlling partner of the Stan Lee Universe joint venture.

Stan Lee was the creator of the most successful characters ever made, including Spiderman, Iron Man, Black Panther, The Incredible Hulk, X Men, Thor, Captain America, Ms. Marvel, Silver Surfer, Antman, Nick Fury, Guardians of the Galaxy, and The Avengers. For decades, Lee was the editor and creative force behind Marvel Comics, which was sold to the Walt Disney Company for $4.4 billion and has since proved to be worth many multiples of that amount.

“It’s almost impossible to conceive that one mind created all this wealth. The spinoffs alone defy the imagination. From animated television, to toys, apparel, video games, and every conceivable licensed product imaginable, Stan Lee characters populate the screens and retail shelves worldwide. There is no creator who has influenced pop culture and created more successful entertainment. Not even Walt Disney. Over and over, again and again, he created characters and stories that resonated in the hearts and minds of all peoples of all ages around the world, with billions and billions and billions of dollars of motion picture box-office, television, and consumer product licensing,”  Heyward added.

Stan Lee Universe is a once in a lifetime asset drawn from over 100 original, heretofore unexploited properties, created by the most successful creator of intellectual property of our time” Andy Heyward Chairman and CEO of Genius Brands