Genius Brands International further increases the global reach of its flagship animated preschool series “Rainbow Rangers” with its launch in China on CCTV’s (China Central Television), which reaches an audience of more than 1.2 billion via its multiple platforms. The series is also available on one of the region’s leading streaming service, iQiyi, exclusively to 100M VIP subscribers.
“Rainbow Rangers” began its initial run on CCTV Kids in January, and a second run debut on February 28, where it is currently running six episodes per day. Since the series has additionally become available on CCTV’s digital platform,iQiyi, “Rainbow Rangers” has consistently ranked among the top animated series produced outside of China.
CCTV joins other top tier international broadcast and platform partners for “Rainbow Rangers,” including Nickelodeon and Noggin in Latin America, and Cartoonito in Italy. The series premiered in the United States in November 2018 on Nickelodeon’s Nick Jr. and has since achieved a 400+% increase in airtime. Additionally, “Rainbow Rangers’” short-form content is available on the Genius Brands Network, which reaches over 100M US households.
“Having a footprint in China is a crucial next step in the global expansion of ‘Rainbow Rangers,’ a fun and adventure-based series with relatable characters that is now resonating with kids around the world,” commented Caroline Tyre, SVP International Distribution & Head of Genius Brands Network, at Genius Brands. “We are thrilled to begin our partnership with CCTV and iQiyi to bring these empowering and engaging stories to over 1.2 billion children and their families across the region, and to then launch our consumer products across this key and lucrative territory,” she added.
“Premium content series are always in demand, and to have reached an agreement for ‘Rainbow Rangers’ with China’s leading children’s broadcaster, and the largest streaming platform, further solidifies the groundswell of support we have seen for the brand from other countries,” stated Chang Fan, VP of Senyu, Genius Brands’ exclusive distributor and licensing and merchandising agent in China.