Genius Brands International, Inc. has reported a large spike in views for its animated series, “Rainbow Rangers.” “It takes time for a brand to establish itself, but we are clearly seeing that this is now occurring with Rainbow Rangers across multiple platforms,” Jon Ollwerther, President of Kartoon Channel! & EVP of Business Development at Genius Brands.
The popular show has secured a presence on its anchor platform Kartoon Channel! in the U.S., as well as Netflix, Amazon Prime Video Direct, HBO Max, Nickelodeon Latin America, and China’s largest broadcaster, CCTV, among others. “At the same time, we are witnessing adoption across a growing base of broadcasters, including the launch of Rainbow Rangers on Paramount Plus network on August 18th,” Ollwerther said.
Genius Brands has prioritized the growth of its brand, garnering a range of partners such as Netflix in the U.S., U.K., Canada, Australia, New Zealand, Middle East, Amazon Prime Video Direct, Nickelodeon, Kartoon Channel! in the U.S., HBO Max, Nickelodeon & NOGGIN in Latin America, CCTV in China, Televisa in Mexico, Treehouse in Canada, Cartoonito in Italy, Nine Network in Australia, TVNZ and in New Zealand, among many others. “Rainbow Rangers is a special series that is clearly resonating with young audiences around the world as we continue to build our viewership with new partners, such as Netflix, coming on board," Kerry Phelan, Executive Vice President & General Manager of Global Franchise Management at Genius Brands said.
With two seasons available and season three currently in production, The broadcast success has also prompted the development of a new 2022 retail program with master toy partner, Never Wrong Toys. The retail program is based on a broad range of preschool products, initially focused in the toy category. The launch is planned to coincide with the world premiere of season three of Rainbow Rangers, exclusively on Kartoon Channel! "We are enthusiastic about our partnership with Never Wrong Toys and are excited about developing an exciting range of preschool toys that tap into the most appealing elements of the show for 2022," Phelan said.
“Rainbow Rangers” Hilary Cherniss and Sara Jane Sluke, who were key writers in the first two seasons, are the Head Writers of season three. Multiple Emmy Award-winning director Michael Maliani directs the series, and Genius Brands' Chairman & CEO and multiple Emmy Award-winning producers, Andy Heyward, serves as executive producer. The rescue-based series follows the adventures of seven girls who are Earth’s first responders—protecting people, animals, resources, and the natural beauty of our world. “The recent success of Rainbow Rangers reminds me of the early trajectory of Strawberry Shortcake, which started with Hasbro Toys but moved to Bandai Toys, and Playmates, where it eventually drove a highly successful, multi-billion-dollar global licensing program,” noted Genius Brands’ Chairman & CEO Andy Heyward.
It takes time for a brand to establish itself, but we are clearly seeing that this is now occurring with Rainbow Rangers across multiple platforms.” Jon Ollwerther President, Kartoon Channel! & EVP of Business Development, Genius Brands