Kartoon Studios continues the Pacific-Asia expansion of the Kartoon Channel! brand with the August 2023 premiere of a branded programming block on Astro Ceria (Astro Ch 611), Malaysia’s number one homegrown kid’s channel.
Based on the worldwide success of Kartoon Channel!’s hit elimination-style reality gaming series for kids, “Kidaverse Roblox Rumble,” Astro has also licensed the format to produce season two of the series, starring Malaysian contestants. The show features a diverse group of girls and boys, ages 8 to 12, who compete in ten different games to win prizes and find out who is the ultimate gamer for a grand prize.
In addition to “Kidaverse Roblox Rumble,” the Kartoon Channel! programming block on Astro Ceria will feature a slate of gaming content for kids, including “Tankee Minecraft Map,” “Super Mario Brothers 3,” “KC! Play Mix: Surviving Roblox,” and “Sally Plays Roblox” by Tankee.
“As part of our ongoing global rollout strategy for Kartoon Channel!, we are thrilled to enter the Malaysian market, through this new partnership with Astro, to provide family-friendly and safe content for kids across the country under the Kartoon Channel! brand. This will also be our first collaboration in localizing the format of our popular and safe original gaming series, ‘Kidaverse Roblox Rumble,’ featuring Malaysian children, which we anticipate to be a big hit,” stated Paul Robinson, President of Kartoon Studios’ Kartoon Channel! Worldwide.
Sharmin Parameswaran, Vice President, VOD/PPV and International at Astro, stated: “At Astro, we embrace the trends and changing preferences of our kids audience, and are excited to work with Kartoon Channel! to bring on board safe and engaging kids gaming content, as well as family-friendly game shows that puts kids at the center of the programs.”
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