"Land of Desire"
Seeking to further expand its presence on the Asian continent, Globo closed a distribution mandate agreement with Thema, a Canal+ company. As of January 2024, Thema will handle Globo's titles distribution across the region, bringing its success stories to new audiences.
Among the premium content that will land on the continent are drama classics, new releases and Globoplay Originals, which are part of the Brazilian company's varied portfolio. With 27 thousand hours of new productions in 2022 alone, Globo is the largest media company in Latin America, also operating the leading Brazilian streaming platform Globoplay.
Globo’s partnership with Thema covers the distribution of premium and ready-made titles such as “Land of Desire,” telenovela that is currently airing in prime time in Brazil, and “The Others,” the most consumed series ever published on Globoplay, in strategic territories such as Japan, South Korea, India, Indonesia, Vietnam, and Singapore, where Thema’s local expertise and market knowledge will support Globo’s content regional outreach. Globo will keep operating directly its format sales activities aiming at making the company’s content available for local adaptations.
In their wish to mark and celebrate the beginning of this partnership, Globo and Thema will be attending the 2023 ATF tradeshow together in the booth L16. The event is going to take place from December 5 to 8 in Singapore.
“The Asian market is very important for Globo and we want to increasingly strengthen our presence in the region. We are currently exhibiting 'God Save the King' in Japan and last year we exhibited 'Brazil Avenue’ also in Japan, in addition to 'Under Pressure' and 'Hidden Truths' in Vietnam, among others. With Thema, we will have local experts who will help us better understand the market and its cultural differences. This way, we will be more assertive in taking our content to new audiences,” said Fábio Mauro, Content Distribution and Partnerships at Globo.
“We are delighted to partner with Globo and bring such powerful contents in this part of the world. We aim to develop further Globo’s footprint in the region and support local players with a new selection of appealing series to entertain their subscribers,” commented Alexandre Bac, Managing Director at Thema APAC.
With Thema, we will have local experts who will help us better understand the market and its cultural differences.” Fábio Mauro Content Distribution and Partnerships at Globo
