21 JUL 2021

GLOBO AND WSC SPORTS WILL GENERATE BRAZILIAN FOOTBALL CONTENT BY AI

The Brazilian media company and the world leader in sports video technology powered by artificial intelligence (AI) will develop content in real time on all digital offerings.

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Globo and WSC Sports announced a partnership to bring automated real-time video highlights and sports content to soccer fans in Brazil across Globo’s digital properties, streaming and social media.

Globo will be using WSC Sports’ full suite of technology tools to share content and engage with fans, while growing their fanbase and maximizing both content production capabilities and advertising opportunities within their streaming platform, Globoplay, ge.globo and Youtube channel.

“We’re excited to bring our AI platform to Globo’s footprint and proud that the largest media company in Latam chose WSC Sports as their main provider. Globo is truly innovating in fan engagement with real-time highlights. Our partnership with Globo is an important move for WSC Sports and represents a significant step in our growth,” said Amir Gelman, Head of Enterprise Business Development, WSC Sports.

"By using a digital native technology, this project supports us in increasing the content delivery in our streaming platform and digital properties. With WSC Sports full suite of technology, we achieve state of the art sports video automation, completely in line with our strategies as a mediatech company,” commented Paulo Rabello, Director of Content Operations Hub at Globo.

WSC Sports and Globo are able to personalize and customize content for every fan in Brazil, no matter their favorite team or player and on which platform they choose to consume their content.