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The rebooted telenovela, already watched by over 143 million Brazilians, leads its time slot in Uruguay and becomes Globo’s most-watched title on Globoplay.

The primetime drama reached over 134 million viewers, broke records for unique users and on-demand consumption, and drove 76 brand activations across 16 sponsors—marking Globo’s highest-grossing primetime production in Brazil.

The telenovela integrates 16 brands across 76 branded content activations, reaching over 125 million viewers in Brazil and driving a 12% rise in Globoplay’s telenovelas consumption.

The hit telenovela scored nods for Best Series and Best Actress for Duda Santos, who joins a competitive field including Cate Blanchett and Minha Kim; the series reached 144 million viewers on broadcast and broke Globoplay records.

Across TV Globo’s platforms, it amassed a total of 1.2 billion views during its run (from November 2024 to June 2025). More than 144 million Brazilians followed and were moved by the story on free-to-air TV. On Globoplay, it became the most-watched 6 PM telenovela in the platform’s history.