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Produced by Conspiração and developed by Ventre Studios, "D-Lux" dives into the prêt-à-porter fashion world and is loosely based on the real-life story of businesswoman Eliana Tranchesi and the transformation of Daslu into a symbol of luxury in the Brazilian fashion market.

On October 12, Globo will host a showcase in Cannes, featuring the announcement of new partnerships and the celebration of the group's 100th anniversary, a milestone that in 2025 also includes the 60th anniversary of TV Globo and the 10th anniversary of the Globoplay streaming service.

The rebooted telenovela, already watched by over 143 million Brazilians, leads its time slot in Uruguay and becomes Globo’s most-watched title on Globoplay.

The primetime drama reached over 134 million viewers, broke records for unique users and on-demand consumption, and drove 76 brand activations across 16 sponsors—marking Globo’s highest-grossing primetime production in Brazil.

The telenovela integrates 16 brands across 76 branded content activations, reaching over 125 million viewers in Brazil and driving a 12% rise in Globoplay’s telenovelas consumption.