Globo's "She’s the one" became Bazil's most commented 6 PM telenovela of all time

With its final episode aired in Brazil on June 27, "She's The One" has become the most talked-about 6 PM telenovela from TV Globo of all time on social media. The show generated over three million organic mentions, with its hashtag trending for 163 hours on X/Twitter’s Brazil Trending Topics. Across TV Globo’s platforms, it amassed a total of 1.2 billion views during its run (from November 2024 to June 2025). More than 144 million Brazilians followed and were moved by the story on free-to-air TV. On Globoplay, it became the most-watched 6 PM telenovela in the platform’s history.

Pablo Ghiglione, Head of International Sales & Co-Productions – Americas & APAC highlighted the title's outstanding performance: ´She's The One´ is a lighthearted story made for the whole family. And its success, on television, on Globoplay, and on social media, shows how Globo’s content connects with audiences beyond the screen. We believe in the story’s potential, and it has everything it needs to keep moving audiences in different countries, just as it did in Brazil," expressed.

Created by Alessandra Poggi ("A Trick of Faith"), with artistic direction by Natalia Grimberg, "She's The One" is set in the late 1950s. Against the vibrant and joyful backdrop of the era, stories of love, dreams, and achievements unfold. But the plot also explores rivalries, the fight against sexism and prejudice, women ahead of their time, and a few missed connections.

The story centers on Beatriz (Duda Santos, from "Rebirth"), who embarks on a journey to find her identity and reconcile with the past when she reunites with her mother — the woman she believes abandoned her as a child.