Talpa Studios announced the first international sale of its musical entertainment format "3 Minutes of Fame," to TV Globo in Brazil. The show offers a platform for hidden talents with beautiful voices who have never dared to step onto the stage. "3 Minutes of Fame" is set to enrich TV Globo's Sunday programming within their popular show "Domingão com Huck." The production will take place in Rio de Janeiro at TV Globo's facilities. The show is scheduled to premiere in April 2025.
Sebastian van Barneveld, Director Global Distribution at Talpa Studios, shared his enthusiasm for the new venture: “We are thrilled to bring '3 Minutes of Fame' to Brazil. This show not only provides a platform for extraordinary transformations, but also touches hearts with its inspiring stories. We anticipate that Brazilian talents will embrace this opportunity to shine, further enriching the show’s narrative of personal triumph and musical joy. The strategic approach to scheduling and producing formats, which is legendary and originated in Brazil's esteemed entertainment industry, perfectly aligns with our vision for the show.”
Carolina Iacia, Head of Format Acquisition at Globo: "We are excited to conclude this very first deal with Talpa Studios, reinforcing our partnership. '3 Minutes of Fame' celebrates heartfelt, inspiring stories that highlight the best in all of us, and we believe it will bring joy not only to hidden talents across Brazil but also to every household watching."
In its recent debut in the Netherlands, "3 Minutes of Fame" wrapped up its first season in late December 2024, demonstrating fair audience figures. The average number of viewers per episode exceeded the time slot average, reflecting solid viewer engagement. "3 Minutes of Fame" is a format developed through a creative partnership between Spektr and Talpa Studios.
"3 Minutes of Fame" offers a unique opportunity to people with beautiful voices who never dared or aspired to step onto the stage. Supported by friends and family, these hidden talents get a once-in-a-lifetime chance to perform on a big stage in front of a live audience. Each episode introduces five unsuspecting talents, nominated by their loved ones through secretly recorded videos. Each contestant is surprised by a famous singer who becomes their coach. The coaches provide both musical and mental support to their protégés and give it their all to prepare them for the ultimate performance. In a very short time, the entire process - from fitting clothes and a full make-over to vocal coaching and band rehearsals - takes place. On the big night, the contestants perform in front of their friends, family, coaches, and a huge audience. There’s no competition - just the unforgettable experience of stepping into the spotlight and living a long-held dream. This heartwarming journey celebrates personal stories, courage, and growth. From soldier to stage star, or from caregiver to phenomenal entertainer: we witness the most incredible transformations. In "3 Minutes of Fame," ordinary people become extraordinary performers, if only for one night, in a feel-good show that reminds us that talent is everywhere, waiting for its moment to shine.
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