With a successful partnership that has already brought the telenovelas "Pantanal" and "Land of Desire" to Paraguay, Globo will bring "Rebirth" to the free TV channel Telefuturo. The production premieres in August. Based on the work of Benedito Ruy Barbosa, "Rebirth" is written by Bruno Luperi with artistic direction by Gustavo Fernandez, the same team responsible for "Pantanal."In its first 60 episodes, the telenovela reached over 121 million Brazilians, with an average of 30 million viewers per episode.
In the plot, after making a pact with the Jequitibá, an imposing native tree of the Atlantic Forest, José Inocêncio, a character played in the first phase by Humberto Carrão ("All The Flowers") and later by Marcos Palmeira ("Pantanal"), becomes known as a mythical figure for becoming the most successful farmer in the region due to his successes as a cocoa producer. At a young age, he wins the love of Maria Santa (Duda Santos, from "The Path"). The overwhelming passion between them results in four children: José Augusto (Renan Monteiro), José Bento (Marcello Melo Jr, from "Dissident Archangel"), José Venâncio (Rodrigo Simas, from "Pride and Passion"), and the youngest, João Pedro (Juan Paiva, from "In Your Place"), the only one who did not have the opportunity to grow up with his mother, as she died giving birth to him. The tragedy causes José Inocêncio to become enraged, blaming João Pedro for the death of his great love.
Indifference and resentment mark the relationship between the patriarch and the youngest son throughout their lives. As if the past wasn't enough, years later, the arrival of the mysterious Mariana (Theresa Fonseca) will test all these emotions when father and son fall in love with the same woman. The situation rekindles feelings that had been dormant or previously unknown to both of them.
The cast also includes names such as Vladimir Brichta ("A Mother’s Love"), Juliana Paes ("Pantanal"), Irandhir Santos ("Pantanal"), Enrique Diaz ("A Mother’s Love"), Sophie Charlotte ("All The Flowers"), among others.
Isadora Filpi, Content Distribution and Partnerships referred to the good reception of Globo's telenovelas: “Having three Globo telenovelas aired consecutively in Telefuturo’s prime time slot shows how well our stories are received in Paraguay and how the audience connects with our content. 'Land of Desire', for example, premiered in Paraguay as the rating leader. We are very happy with this partnership, which marks the first international broadcast of "Rebirth," and we believe that the plot will be as successful with the Paraguayan audience as it is in Brazil," commented.