Gusto TV announced that it has partnered with Millicom (Tigo), a leading provider of fixed and mobile services dedicated to emerging markets in Latin America, to launch a Spanish language linear cable channel across nine countries: Panama, Paraguay, Colombia, Bolivia, Costa Rica, Honduras, El Salvador, Guatemala, and Nicaragua.
“Hispanic cultures place such great import on food, family, and togetherness. These are values that we also champion in our programming. A lot of hard work goes into launching channels in nine countries, and the teams at Millicom across Latin America have been great partners since day one,” said Chris Knight, President and CEO of Gusto Worldwide Media.
"In Tigo, we have constantly opted for innovation, constant search for content and alliances that generate value for our customers. This new channel represents a quality entertainment option that enhances the culture of Latin America, and we are sure that it will be well received by our customers," added Daniel De Simone, Chief Content Officer at Millicom/Tigo.
“We see tremendous synergistic growth opportunities in bringing Gusto TV to Spanish-speaking audiences. I want to thank everybody at Frida Media for facilitating this agreement with Millicom (Tigo),” concluded Carrie Gillis, VP & General Manager of Gusto TV.