Hat Trick International (HTI) has expanded its health and wellness portfolio with two new Channel 4 commissions from award-winning UK factual producer Plum Pictures: "What Not to Eat" and "Do You Have ADHD?". The UK-based distributor has already closed pre-Mipcom deals, with "What Not to Eat" acquired by SBS Australia and "Do You Have ADHD?" sold to TV2 Norway.
Sarah Tong, Director of Sales at HTI, emphasized the commercial and cultural relevance of the titles: “Conversations around obesity, diet and mental health have increased markedly in recent years — and quite rightly — which makes 'What Not to Eat' and 'Do You Have ADHD?' timely as well as topical. All credit to Plum Pictures for producing two brilliantly researched and presented programmes that will genuinely inform and educate while they entertain.”
"Do You Have ADHD?" made a strong domestic debut in early August, attracting 810,000 viewers to its 9 p.m. slot on Channel 4. The one-hour special dives into the widespread and often misunderstood neurological condition, which is believed to affect 2.6 million people in the UK. Hosted by surgeon and social media medical educator Dr. Karan Rajan and former GP Dr. Clare Bailey Mosely, the program guides viewers through the complexities of ADHD diagnosis while highlighting strengths associated with neurodivergence.
Meanwhile, the four-part series "What Not to Eat", fronted by gut-biome expert Professor Tim Spector and Dr. Kandi Ejiofor, investigates the role of ultra-processed foods (UPFs) in driving the global obesity crisis. Each episode follows a different family grappling with health issues such as high blood pressure, acne, and fatigue. Spector, a leading voice on diet and microbiome health, stated: “It’s hard for people to make good dietary choices when what they’re sold as ‘healthy’ food, in my view, can hardly be defined as food at all. I passionately believe that even quite modest changes to our diet can have a big impact on our health.”
HTI is positioning both titles as part of a broader health-focused offering that includes Plum Pictures’ "Michael Mosley: Secrets of Your Big Shop" and Lune Media’s "Do You Want to Live Forever?", produced for Nine Network Australia. The latter, a 4 x 60-minute series, explores the global quest for longevity through scientific innovation, with filming locations spanning Los Angeles, Mexico, and Okinawa.
With strong launch data, global demand, and relevance to increasingly health-conscious audiences, HTI aims to leverage the popularity of these new titles at MIPCOM 2025 to further strengthen its market footprint in factual entertainment.