Warner Bros. Discovery has announced that HBO Max, the premier global streaming platform, will launch direct-to-consumer in multiple new countries this July. The platform will become available in Albania, Armenia, Cyprus, Estonia, Georgia, Iceland, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Malta, and Tajikistan.
JB Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery, said: "Our continued global expansion of HBO Max is helping fuel the great momentum we continue to see for the service. These 12 countries will be followed by a few additional markets later this year, and launches in Germany, Italy and the U.K. early next year. Each new market further positions HBO Max as a worldwide destination for the best in entertainment.”
These countries join their European neighbours in accessing an unparalleled lineup of entertainment from HBO, Warner Bros. Pictures, DC Studios, Max Originals and more. This includes the global sensation "A Minecraft Movie," the "Harry Potter" movies, returning series like "The Last of Us," "The White Lotus," "The Pitt," and "Peacemaker," as well as upcoming series such as "Task" and "IT: Welcome to Derry" — in addition to iconic series like "Friends" and "The Big Bang Theory," and unscripted titles including "90 Day Fiancé" from TLC and "Gold Rush" from Discovery.
Sports on HBO Max will be available in select countries, featuring events including tennis Grand Slams — the Australian Open, Roland-Garros, The Championships, Wimbledon, and US Open — along with cycling’s Grand Tours — Giro d’Italia, La Vuelta a España, Tour de France and Tour de France Femmes — and major winter sports events. Rights will vary between countries.
HBO Max offers two subscription plans: the Standard Plan, which allows subscribers to stream on two devices at once in full HD resolution with up to 30 downloads for offline viewing (limits apply), and the Premium Plan, which allows streaming on four devices at once with 4K UHD and Dolby Atmos (as available) and up to 100 downloads for offline viewing (limits apply). The service is available on major devices such as select mobiles, tablets, and connected TVs, and subscribers can pay via major providers including Visa, Mastercard, Amex, and PayPal, or through in-app purchases on the Apple App Store, Google Play Store, and Samsung Checkout.
The global expansion of HBO Max follows earlier 2025 launches in Australia and Türkiye. Additional launches are planned throughout 2025 and into 2026, as momentum continues to build for the platform. Warner Bros. Discovery ended the first quarter of 2025 with 122.3 million streaming subscribers, reflecting an increase of 5.3 million from the previous quarter.
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