Iceland’s Glassriver and Romania’s IDEA Film to co-produce "Hot Stuff" new series

Iceland’s Glassriver to co-produce its new original series "Hot Stuff" along with Romania’s Idea Film. Icelandic media company SÝN has commissioned the title for their Channel 2 and Oble has picked up global distribution rights.

"Hot Stuff" is a comedy-drama set in 1979, following a group of Icelanders who go on holiday in Spain. Blending humor, romance, and sharp social commentary, the series cleverly tackles themes of gender inequality, consumerism, and xenophobia. Through playful ridicule and authentic storytelling, it explores the pitfalls of insular thinking, toxic masculinity, and performative activism.

Andri Ómarsson, co-owner and producer at Glassriver says "We are taking it back to the 70’s! We are excited to introduce 'Hot Stuff' – a unique story that crosses into several genres and topics, set against the backdrop of sunny Spain in 1979. With our partners and friends at IDEA Film, we are looking forward to this series hotting up”.

Kristjana Thors Brynjolfsdottir, Director of Media at SÝN says “'Hot Stuff' is exactly the kind of bold, character-driven storytelling we champion at SÝN. It’s smart, stylish, and socially relevant—blending humour with razor-sharp insight in a way that feels both nostalgic and strikingly modern. We’re thrilled to bring this ambitious series to Icelandic audiences and proud to support original stories with global resonance.”

"Hot Stuff" was created by Ragnar Bragason ("The Shift trilogy), who also is the co-writer along Snjolaug Ludviksdottir (Stella Blomquist). The series will be directed by Magnús Leifsson.

"Hot Stuff" joins Glassriver’s extensive scripted slate including "Avalanche", a co-production with Whatevergroup and the recently optioned titles "Elma" from Eva Björg Ægisdottir and "Reykjavik Noir" from author Lilja Sigurdardottir which are being adapted for screen. Glassriver has also wrapped production on its coproduction with Portugal’s SPi titled "Cold Haven".