ITV Studios closes deals for “Let Love Rule” in three new territories

ITV Studios recently secured deals to expand “Let Love Rule” to three new territories. TV3 has commissioned the reality dating format in Latvia, TV JOJ in Slovakia (local title Laska na chate), and Discovery in Denmark.

“We are extremely excited to bring this format to three more new territories and it shows the world loves this dating show full of sparkling gestures, heartfelt moments and hilarious encounters,” Arjan Pomper, Managing Director Global Entertainment said.

The first season of the title launched in Denmark on Discovery yesterday, with other series to follow later this year. Created in the Netherlands, “Love is in the air: Let Love Rule” now counts its sixth season on air in the region. The second series is confirmed in Sweden, marking the title’s ninth territory.

In “Let Love Rule,” a cast of singles will be throwing out the rule book and deleting their dating apps as they attempt to find true love. The couples immediately start living together from the moment they meet as their first date of at least 24 hours begins. Viewers will have the ability to follow all the antics and find out if the sparks fly or quickly fizzle out. “Let Love Rule brings a unique take to the popular dating genre! In this show we follow candidates from all ages who are looking for true love, in an unusual but sincere love experiment,” Pomper continued.