ITV'S HAPPY PRINCE NAMES ALEXANDER LAMB AS EXECUTIVE PRODUCER

ITV Studios' drama label, Happy Prince has appointed Alexander Lamb to Executive Producer. “Alex has the best story head in the business and is a brilliant creative who empowers and inspires everyone he works with,” Treadwell-Collins said. “We’ve always said we would work together again one day and I’m so happy that Alex has joined me and Pia at Happy Prince and we’ll be storytelling together once more.” 

Lamb joins Development Producer Pia Masters, who has been developing with Treadwell-Collins over the first year of the label’s business. “I’ve worked with Alex on and off since 2006, during which time we created some of EastEnders' and UK television’s most-loved characters and stories while sitting at a computer together," Treadwell-Collins said.

Joining from BBC Studios Drama and having prior working experience with Treadwell-Collins during two stints at EastEnders, Lamb has years of experience under his belt. He executively produced series two of Alibi’s “We Hunt Together,” and was responsible for developing new drama content for the BBC to sell, contributing to various projects for many outlets, forming part of a nationwide Development Executives and Script Editors team. Before this, Lamb produced series two of Tall Story Pictures’ The Bay for ITV and was Executive Producer on series three of Channel 4’s award-winning Ackley Bridge, having set up and produced the first two series. Other credits include producing and series editing BBC One’s Waterloo Road and Senior Storyliner on Emmerdale. 

His appointment follows the announcements earlier this year of the first commission for Happy Prince, You & Me, a captivating relationship drama for ITV, written and created by newcomer Jamie Davis, with Treadwell-Collins and Russell T Davies executive producing - and the label teaming up with Miramax TV on a series adaptation of Jim Cartwrights’s award-winning play "The Rise and Fall of Little Voice," the inspiration behind the 1998 Miramax film, Little Voice.