JAMIE BUONO-SIKORSKI JOINS GENIUS BRANDS INTERNATIONAL

Genius Brands International appointed Jamie Buono-Sikorski as Vice President of Marketing. In her new position, Buono-Sikorski will be responsible for driving brand awareness across all the company’s properties. She will also spearhead marketing efforts for Genius Brands’ latest children’s property, “Stan Lee’s Superhero Kindergarten,” featuring an all-new animated series starring Arnold Schwarzenegger, which will be supported by a comprehensive consumer products program, currently in development.

Genius Brands’ IP catalog includes the preschool brands “Rainbow Rangers” -season two currently airing on Nick Jr. with a consumer products retail launch this fall and holiday-, and “Llama Llama,” starring Jennifer Garner, with season two debuting on Netflix in November and upcoming product line debut at retail.

Additional brands in the company’s portfolio for which Buono-Sikorski will develop marketing strategies include “Baby Genius,” “Warren Buffett’s Secret Millionaires Club” and “Thomas Edison’s Secret Lab”, as well as the Genius Brands Network, which is available in over 80 million U.S. television households.

“Jamie brings an impressive track record across a number of highly successful consumer product and entertainment properties. In particular, she played an important role in the ‘Paw Patrol’ launch at Spin Master where she helped grow the brand to become a commercial hit in the children’s retail marketplace,” stated Andy Heyward, Chairman & CEO of Genius Brands. “We are thrilled to add Jamie to our accomplished team of executives leading the growth of our business and look forward to her contributions in the coming years as we continue to roll out our brands into the global marketplace,” added.

“What drew me to my new role at Genius Brands was the opportunity to play an integral part in building brand awareness for the company’s IP portfolio, including, ‘Stan Lee’s Superhero Kindergarten,’ ‘Rainbow Rangers’ and ‘Llama Llama,’ as well as work with Andy and the Genius Brands team to bring these brands to market,” said Buono-Sikorski. “I am grateful to have had the opportunity to work with some of the biggest brands out there, like ‘Paw Patrol’ and ‘Power Rangers’, and I see similar commercial potential in Genius Brands’ IP”.

Prior to joining Genius Brands, Buono-Sikorski served as Vice President of Brand Marketing at Brandable, Inc., where she led the brand strategy and product development activities within the toy, home, and personal care categories, during which time the company experienced triple digit year-over-year growth.