Ivana Miković, co-founder and CEO of Firefly and Gábor Krigler, CEO at Joyrider
Joyrider, the indie created by Gábor Krigler, former HBO Hungary drama head, and Firefly, the leading Serbian production house founded by former BBC Serbia producer and Serbian broadcaster Ivana Miković, will produce "Frust", a 6x50 minute offbeat comedy/drama.
With production expected to commence in 2021, "Frust" tells the story of Vedran a struggling young writer who accidentally kills a drug pusher who is terrorising his neighbourhood. Overnight he becomes an anonymous social media superstar, but, deciding to continue his revenge crusade, suffers growing frustration as he cannot reveal his identity to an adoring public.
Gábor Krigler of Joyrider, and executive producer for "Frust" said: “I am excited to be working together with Ivana and the prestigious Firefly organisation; our joint venture marks the first international co-production for Joyrider; we are also in negotiations with additional international companies on other projects from our slate. With its universal themes, riveting characters, intricate storylines, and unique sense of humour, coupled with the classy production values Firefly is known for, 'Frust' is destined to break through internationally. We are confident that Joyrider’s experience in and commitment to high-quality dramaturgy and serial storytelling makes an excellent match with Firefly’s impeccable track record in producing quality drama.”
Ivana Miković, co-founder and CEO of Firefly commented, “Our two companies have a team of highly experienced professionals, with long experience of producing high-quality drama which has international appeal. 'Frust' is the first project of its kind in southeast Europe, and the combination of Joyrider’s creativity and our acclaimed production facilities, unique in the region, will establish us both as a serious player for international drama production for audiences in Serbia and beyond.”
A distribution deal and additional co-production partners will be announced in due course. "Frust" was created by Srdan Vuletic, a Bosnian writer, whose first feature premiered at the Toronto Film Festival. Srdjan is the chief creative force behind the story, working with story editor Eszter Angyalosy of Joyrider and Firefly’s content leader Boban Jetvic.