Consumers are overwhelmed by the sheer volume of content from streaming video providers and increasingly frustrated with the efforts needed to access it, according to new research by Interpret.
Across the globe, 90% of users have been frustrated trying to stream video, 70% of users expect streaming services to include a download feature, and 69% of users would pay more to have a downloading feature, according to Penthera.
The Chief Marketing Officer at Penthera details the current consumer trends in Europe, explains the concept of frustration and reveals the solution for the OTT providers.