The GOAT doesn't stop bleating: World Champion and star of the Argentina National Football Team and Inter Miami, Lionel Messi, has launched a production company titled 525 Rosario, dedicated to creating family programming and premium television content.
The project stands as a joint venture with Smuggler Entertainment, the company that produced the Apple TV+ docuseries "Messi's World Cup: The Rise of a Legend" and "Messi Meets America." Together, 525 Rosario is set to produce film, sporting events and branded commercials for athletes worldwide.
Messi expressed his passion for the entertainment industry: "Entertainment has always been a passion for me whether that be on the pitch or in other areas. I'm really motivated by the opportunity to pursue the project we created with Smuggler Entertainment and to expand it further to create content and experiences on a global scale through this new venture," stated.
525 Rosario is named after Messi's hometown in Argentina, a decision meant to reflect the ultimate symbols of his roots and values of family according to the company. The offices will be headquartered in Miami, where Messi currently plays with Inter Miami, and Los Angeles, while being under the supervision of Smuggler Entertainment CEO Tim Pastore and the Messi family.
Pastore described that the production company is closely aligned with Messi's philosophy of life: "This new venture aims to highlight and build upon everything Leo Messi stands for through not only massive premium content on a global scale but also community outreach and family-focused initiatives," noted.