"Leonardo", a new tv series co-produced by Lux Vide and Sony Pictures Television in collaboration with Rai Fiction had an exceptional impact on book sales in Italy. Since it premiered on Rai book sales have increased by an outstanding 156% uplift.
Considering the period from March 15 to April 4, from the week prior to the airing of the first two episodes (March 23) and the week of the two subsequent ones, and comparing it with previous periods, data are impressive: books about Leonardo- 368 titles taken into consideration - mark a +156 % of copies sold and + 158% in value (turnover).
These results come from a study conducted by the Italian Publishers Association (AIE) and Nielsen. Something similar happened with other incredible TV series such as "Gomorra" and "My Brilliant Friend" but there is one, important difference: "Leonardo" is not based on a book as these other series. Its impact on book sales is not related just to one single romance but to a large number of books about Leonardo da Vinci. What is also interesting to highlight is the variety of genres taken into consideration: specialized, non-fiction, illustrated, self/help, kids and kitchen books.
The series has highly increased curiosity and interest in one of the most important and known artists in the world being also Italy’s highest rated show on a Tuesday for the past 4 consecutive weeks.
"Leonardo" is an international drama series starring Aidan Turner and premiered on Amazon Prime Video in the UK this 16th April.