Magic Light Pictures secures more broadcast deals for "Pip and Posy"

RAI Yoyo (Italy) is the latest broadcaster to join the multiple international partners already committed, including ZDF (Germany), FTV (France), ABC (Australia), among others.

15 NOV 2021

"Pip and Posy"

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Magic Light Pictures has secured major international broadcast partners for "Pip and Posy", its new preschool series, following a fantastic response to the show from around the globe. "Pip and Posy" is heading to Italy with RAI coming on board. This comes after being nominated for a prestigious Pulcinella award for Best Preschool Series at Cartoons on the Bay.

RAI Yoyo (Italy) is the latest broadcaster to join the multiple international partners already committed, including ZDF (Germany), FTV (France), ABC (Australia), SVT (Sweden), Hop! Channel (Israel), NPO Zapp (Netherlands), CTV (Czech Republic), Asiana (South Korea), DR (Denmark), YLE (Finland) and TVO (Canada).

This month, German public broadcaster ZDF is launching the 52 x 7-minute series, which will also run on its free-to-air kids’ channel KIKA with the episodes available on their online platforms KIKA and ZDFtivi. Already airing across a number of territories, the series will roll out on the remaining broadcasters in early 2022.

Muriel Thomas, Director of International Distribution, Magic Light Pictures said: “We are absolutely delighted with the amazing response to 'Pip and Posy'. Viewers and broadcasters alike are loving the show and now these two best friends are getting the chance to take their adventures to new playing fields around the world. We look forward to welcoming even more international partners to take them to further new and exciting territories.”

Licensing partners

Reinforcing the show’s great success since launch, Magic Light has secured the first licensing partners to launch in 2022. Leading the way from the award-winning, independent children’s publisher Nosy Crow, is TV tie-in publishing. As publishers of the original classic picture books illustrated by Axel Scheffler that inspired the series, the wonderful new range of board, activity, sticker and lift-the-flap formats will showcase the show’s CGI artwork in exciting and creative ways.

Adding to this, Amscan International has signed for dress-up, balloons and party goods, while Ravensburger will be producing Pip and Posy puzzles and games. To kick everything off a bespoke online store in partnership with Star Editions is now available at, offering an initial capsule collection of 10 products.

In addition, "Pip and Posy" will feature as one of six children’s brands alongside Channel 5’s Milkshake! Monkey and the Milkshake! Presenters in a brand new Milkshake! Live Show, touring nationwide from 12th February 2022 through to 2023.

"Pip and Posy" are best of friends whose lives revolve around a wonderful world of play. The animated series premiered in the UK on Channel 5’s Milkshake! in March. With almost 3 million viewers since launch, it is currently one of its top-rated shows. Sky Kids launched a box set of 20 episodes in May, and the series will begin to air on Nick Junior in Spring 2022. It is also proving hugely popular on its growing social media platforms, reaching 3.5m people across Facebook and Instagram with over 9m video views, and a further 5.5m views on its YouTube channel.