Magic Light Pictures’ latest festive special, "Superworm" was the fifth most watched BBC show on Christmas Day, and the No.1 children’s show, when its premiere on BBC One attracted a huge 40%+ share of viewing. The half-hour family animation is based on the beloved book written by Julia Donaldson and illustrated by Axel Scheffler. The Christmas Day transmission was seen by a massive audience of 5.1M and its repeat a week later garnered 1.3M viewers on the day (Live +Vosdal).
"Superworm", voiced by Patricia Allison, Rob Brydon, Olivia Colman, Kobna Holdbrook-Smith, and Matt Smith, is Magic Light’s ninth TV adaptation of a Donaldson/Scheffler title for BBC One and BBC iPlayer, the films have become firm fixtures in the Christmas schedules.
Martin Pope, Joint Managing Director, Magic Light, said: “'Superworm' is a lovely comedy with a heart-warming theme of friendship with a brilliant hero and a terrific villain – not to mention a fabulously talented cast! We’re absolutely thrilled that audiences took it to their hearts and that it achieved such a huge and positive response.”
Superworm’s international sales are going strong. It has been sold to ZDF (Germany), Movistar (Spain), NRK (Norway), RTV (Slovenia), SYN (Iceland), SVT (Sweden), Knowledge Network (Canada), ABC (Australia), Alba (UK). Theatrical releases are being planned in the UK as well as in France with Les Films du Preau and Spain with Modiband. In the UK, it will be available on EST as of April 2022.