"MasterChef México," EndemolShine Boomdog and Banijay Entertainment’s hit culinary competition series, celebrated its 10-year anniversary in Mexico with a special episode of "MasterChef Celebrity México" reuniting iconic past contestants on TV Azteca through Azteca Uno.
“We are thrilled to celebrate 10 years of 'MasterChef in Mexico,' where viewers of all ages have come to enjoy this regional version of the world’s most successful culinary competition series,” says Frank Scheuermann, Chief Content Officer at EndemolShine Boomdog “Over the last decade, we have helped discover the culinary passion and talent of participants from all across the country, from 'MasterChef Junior' to our current season of 'MasterChef Celebrity Generaciones.' We’ve been fortunate to have worked with amazing broadcast and streaming partners, as well as brand partners to extend the MasterChef brand into the homes of millions and we look forward to many more seasons to come of MasterChef in Mexico.”
"MasterChef México," which first debuted in June 2015, on TV Azteca, has become a fixture with Mexican audiences, driving record ratings, partnerships with leading brands and producing viral results across digital and social media platforms since its arrival in Mexico. In addition to MasterChef Celebrity’s special 10th anniversary episode, the current season’s grand finale on July 27, will for the first time, be shown on the big screen at Cinemex and Cinépolis in Mexico.
Since 2015, 14 different seasons of "MasterChef México" have been produced. Partnerships have included Bandana Products, the MasterChef by Huken line of appliances and earlier this year, Vips, the largest restaurant chain in Mexico owned by Grupo Alsea, launched a unique collaboration inspired by the flavors and culinary excellence of MasterChef and Vips' iconic cuisine in all its 230+ stores.
EndemolShine Boomdog has also successfully launched the web platform, Escuela MasterChef México, which extends the show's experience to the audience, offering techniques, recipes, and culinary tools to learn how to cook like a true MasterChef. "MasterChef México" has also been a digital sensation, as the current season has trended nationally every week since its season premiere and the YouTube channel has averaged over 3 million views per episode.
MasterChef Mexico is produced by EndemolShine Boomdog and is part of the global offering from Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment, which encompasses brand licensing, merchandising, gaming and gambling and represents brands from the world’s largest content catalogue, comprising 200,000+ hours of original programming. Represented internationally by Banijay Entertainment, MasterChef is the world’s most successful cookery television format (Guinness World Records). Now commissioned across 70 markets, the life-changing show has aired over 700 seasons and more than 16,000 episodes to-date. Created by Franc Roddam and first launched in 1990, the superbrand is known and enjoyed across the globe.
EndemolShine Boomdog is behind many of the top unscripted series in Mexico and the U.S Hispanic market, including "MasterChef México," "La Casa de los Famosos," "La Casa de los Famosos México," "¿Quien es la Mascara?," "Me Caigo De Risa," "Lo Tomas o Lo Dejas," "Los 50" and more.