Media I.M. helps "Sunny Bunnies" expand into the US Hispanic market

Media I.M. Incorporated has sealed various deals for “Sunny Bunnies," targeted at the US Hispanic market. "Every time we think we’ve reach peak “Bunny,” our little friends pull another rabbit out of the hat," Irina Nazarenko, co-founder of Media I.M. Incorporated, said. "Gaining a foothold in the fast-growing, youth-skewing US Hispanic market has long been an ambition — with more than a quarter of all children in the US now coming from Hispanic families, it’s the perfect home for 'Sunny Bunnies'."

The company also announced a second US Hispanic sale with AVOD streamer Canela.TV, which has also acquired the first three seasons of "Sunny Bunnies" under an AVOD/FAST agreement. In addition to the LATAM launch, another deal with Nelonen Media/Sanoma Media Finland has also been announced. Under the agreement, which covers the first four seasons, Nelonen has taken the FTA rights along with the AVOD/SVOD rights for its online video service Ruutu. "Sunny Bunnies" will launch in Finland later this year.  

Media I.M. also renewed deals with two of its key European partners, Sky Kids and TF1 France. Sky Kids in the UK is taking the latest “Sunny Bunny” series — season five — and re-licensing seasons three and four under a 24-month SVOD deal, while TF1 in France is  set to acquire season five for its AVOD and SVOD service, and extending the rights for season four until December 2022. 

Media I.M. has pushed into the 63 million-strong US Hispanic market, which now accounts for 19% of the US population, with two high-profile deals for "Sunny Bunnies." The first is with PrendeTV, the new, free streaming service launched in March by Spanish-language media giant Univision. The AVOD-rights deal will see the first three seasons of "Sunny Bunnies" launch later this summer on PrendeTV, which will also air 22-minute compilations of the show. Produced by Digital Light Studio, the Sunny Bunnies are five fluffy balls of light named Turbo, Big Boo, Shiny, Iris and Hopper who can appear anywhere there is light. The Bunnies always bring joy and happiness, beaming down to explore new and exciting locations, finding fun and mischievous games to endulge in.