Media I.M. Incorporated, the London-based content distribution company that specializes in premium animation and family entertainment, has closed a three-year agency agreement with TelevisaUnivision consumer product’s agency for its hit pre-school property “Sunny Bunnies.”
The agreement follows the acquisition of the first six seasons of “Sunny Bunnies” on TelevisaUnivision’s Canal 5. In fact, it coincides with the launch last month of “Sunny Bunnies” on Canal 5, where it airs in a 30-minute morning slot. Under the deal, TelevisaUnivision Licensing will initially focus on key L&M merchandising categories, including toys, publishing, back-to-school and apparel. Media I.M.’s landmark three-year agreement with Canal 5 brings “Sunny Bunnies” to Mexican terrestrial audiences for the first time.
“We are looking forward to working with TelevisaUnivision’s consumer products team to create a licensing programme to enhance the ‘Sunny Bunnies’ brand in Mexico. Driven by delightful storytelling and loveable characters, the ‘Sunny Bunnies’ brand lends itself very well to merchandising – with their colorful characters already featuring in magazines, publishing, apparel and feature plush (among others) in many territories around the world. We are sure Mexican kids and families will embrace the new range of ‘Sunny Bunnies’ products when they launch next year,” said Gavin Metcalfe, Brand Licensing Director at Media I.M. Incorporated.
The “Sunny Bunnies” L&M strategy continues to roll out across the world. The TelevisaUnivision agreement follows the announcement in June that Media I.M. is collaborating with Dubai-based FanMania on a range of branded apparel, footwear, fashion bags and accessories. Starting later this year, FanMania will roll out its consumer products in Algeria, Bahrain, Egypt, Jordan, Kuwait, Libya, Moroco, Oman, Qatar, Saudi Arabia, Tunisia, UAE, and Yeman.
Media I.M. also has L&M and brand extension relationships in place with, among others, Redan UK for magazines; Dreamscape Media for digital and physical distribution via multiple channels, including libraries; Chouette for activity books; Posh Paws for plush-toys; Misirli, Hotsprings and Poetic Brands for apparel; and Yoto Play for songs on Yoto players and platforms.
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