TelevisaUnivision, the Spanish-language media company, presented a bold, content-focused vision for the future at its 2025 Upfront, anchored in its cultural authority, creative scale, and deep connection to the most influential and fastest-growing consumer group in the U.S.: Hispanics.
From the Hall des Lumières in downtown Manhattan, Donna Speciale, President of U.S. Advertising Sales and Marketing, stated: “TelevisaUnivision is the single most powerful and enduring force in media for Hispanics—the only fully integrated ecosystem that unites premium Spanish-language content, audience insights, and cross-platform scale, all under one roof.” She added, “In an industry full of companies trying to be everything to everyone, we focus solely on being everything to one: the Hispanic community—a relationship we’ve built and nurtured for 70 years. In a world where consumer attention is more fragmented than ever, our authenticity and legacy aren’t just advantages—they are the foundation of our relevance.”
Ignacio Meyer, President of Univision Networks Group, and Rafael Urbina, President of Streaming and Digital, introduced TelevisaUnivision’s new content-first strategy, which powers the company’s growing ecosystem—from market-leading networks that continue to outperform competitors among U.S. Hispanics, to ViX, its global streaming platform, which extends reach to 28 million U.S. viewers across digital video.
As part of its cross-generational content strategy built for brand impact, the company presented a new slate of reality and always-on formats designed to deliver a continuous flow of fresh, unscripted content across genres—ranging from lifestyle and competition to music—fully optimized for ViX. It also announced the expansion of its original vertical video offering with the launch of microdramas—fast-paced scripted series with one-minute episodes tailored for mobile viewers. Integrated into ViX’s new Shorts experience, designed for swiping, sharing, and mobile-first engagement, 40 original microdramas will debut in the second half of the year, with plans to extend into comedy, documentaries, and more.
In sports, the company announced a landmark new deal with Concacaf, adding all of the Confederation’s women’s soccer tournaments—including the W Championship, W Gold Cup, W Nations League, and W Champions Cup—to its already dominant soccer portfolio. This move further cements TelevisaUnivision’s position as the home of women’s soccer in the U.S. and reinforces its commitment to women’s sports. This builds on the company’s year-round coverage of the sport’s biggest events, including Liga MX, Liga MX Femenil, the UEFA Champions League Final, Concacaf Gold Cup, and FIFA Club World Cup—offering brands a front-row seat to the most passionate fanbase in sports every day, on the road to the World Cup.
In digital advertising, TelevisaUnivision announced a new suite of immersive in-show ad formats for ViX, developed in partnership with TripleLift, enabling seamless brand integrations within content.
In the music space, the company revealed a revitalized strategy, including the launch of YA Fest, a new multi-city music festival taking place in September 2026. The live celebration will feature high-energy performances and immersive fan experiences, broadcast across TelevisaUnivision platforms. As part of the event, the company announced an unprecedented partnership with Bresh—“the most beautiful party in the world”—bringing together top-tier content creators, artists, and trending talent to elevate the live experience in collaboration with leading brands. This partnership will continue throughout the year with digital-first live experiences aimed at engaging young, passionate Hispanic audiences in the U.S.
ViX Música was also introduced as a new dedicated streaming destination within the ViX ecosystem focused entirely on music. Featuring original and exclusive content, ViX Música will give fans unmatched access to the Latin music world, from premiere concerts and unplugged performances to interviews and behind-the-scenes moments with their favorite artists. Key initiatives include an exclusive partnership with iHeartMedia to stream iHeartRadio Fiesta Latina live on ViX this October; a new series of immersive docu-specials launching this summer, beginning with an intimate feature on Prince Royce and his new album "Eterno"; and the debut of “ViX Música: All Access,” a franchise offering exclusive backstage access and candid interviews with today’s top Latin stars immediately after they leave the stage. Hosted by Alejandra Espinoza, Luis Sandoval, and Erika Reyna—each a leading voice across top-rated radio and TV shows at TelevisaUnivision—the franchise will include multiple series exploring genres and lifestyles from regional Mexican and urban to pop and adult contemporary.
TelevisaUnivision’s 2025–2026 Upfront also featured special guests including Julián Gil and Valeria Marín, who announced the new reality show “El Conquistador”; David Zepeda, who unveiled his upcoming scripted drama “Los Hilos del Pasado,” set to premiere later this year; “Juego de Voces” host Angélica Vale; and sports commentators Memo Schutz and Marc Crosas, who detailed the new Concacaf rights deal. News anchors Ilia Calderón and Víctor Javier Solano, along with entertainment host Alejandra Espinoza, also took the stage. The event was filled with music, opening with a performance by Prince Royce and closing with a high-energy finale featuring Arthur Hanlon and performers from R.Evolución Latina, Salgado Productions, Latino Broadway Man, and “Real Women Have Curves.”
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