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Boosted by economic recovery, advertising spending grew by +32% year-over-year in the first half of 2021 to reach $130 billion, according to new data from Magna.

Spend on advertising rose 23.6% to a total of US$157.6 billion in the second quarter of 2021 – a new high for a Q2 period and the strongest rise in over a decade, according to a new WARC Data report.

While viewers spend 47% of their viewing time on streaming, even by 2024 advertisers in the US market will spend a mere 8% of ad dollars on this segment. This is just US$5.6 billion of the $71.6 billion television spend market, according to Conviva.

Emarketer's findings have uncovered that advertisers spent more than $10 billion on programmatic fees this year, almost 38% of their nonsocial programmatic display budgets.

Growth in total ad spending in the UK continues to slow, weighed down by the uncertainty of Brexit dragging into the 2019 holiday season and unfavorable comparisons to 2018 total ad spend, which got a bump from the World Cup.