Latest news of advertising
18 JUL 2025
Trends
Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending in H2 2025
Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.
23 JUN 2025
Markets
Netflix Ad tier viewing in Western Europe grew 32% in six months
Subscribers to Netflix’s Standard with Ads plan in the UK, France, Italy, Germany and Spain watched 152.7 million hours more in April 2025 than November 2024.
19 JUN 2025
Trends
US & UK: Streaming subscription cuts rise as consumers seek AI-driven value
As 36% of US and 35% of UK consumers cancel streaming subscriptions, 57% say they would pay more for AI-powered features—revealing a shift from quantity to quality and personalization in a saturated market.
16 JUN 2025
Programmers
UK's ITV launched new Ad Tech Suite to boost campaign performance
Unveiled to 500+ advertisers at ITV Showcase, the three tools—Lead Gen Ads, YouTube Affinities, and Outcomes Planner—leverage ITVX interactivity, Google audience data, and 750 outcomes studies to maximize ROI, targeting, and lead capture.
23 MAY 2025
Markets
Germany’s audiovisual advertising market to hit €6.3 billion in 2025, driven by digital growth
TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.