Latest news of advertising
21 FEB 2025
Trends
Linear VS Streaming, the global industry's undeniable shift
Recent data from Kantar Media reveals that the proportion of adults who primarily watch traditional TV channels has decreased from 12% in 2021 to 7% in 2025, marking a 42% decline.
4 FEB 2025
Data
Herman Campbell: "Aurbit redefines how global content and advertising are experienced"
The President and CTO of Aurbit explain the platform's advantages for the content industry and how it can generate new financing revenues at the development stage.
23 AUG 2024
Ad Sales
Global advertising spend to top $1 trillion for first time in 2024/25
A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.
20 OCT 2023
Data
What can consumers expect from advertising on streaming services?
BB Media conducted a comprehensive analysis of the leading streaming services in the United States and provided insights into emerging trends regarding advertising techniques, dominant brands, ad volume, and average ad duration.
20 OCT 2023
Data
¿Qué pueden esperar los consumidores de los anuncios en los servicios de streaming?
BB Media analizó a los principales servicios de streaming en los Estados Unidos y reveló las tendencias emergentes respecto a las técnicas de publicidad empleadas, las marcas dominantes, el volumen y la duración promedio de los anuncios.