advertising - Latest news

Research 29 SEP 2021

Advertising spending grew by 32% in the first half of 2021

29 SEP 2021
Boosted by economic recovery, advertising spending grew by +32% year-over-year in the first half of 2021 to reach $130 billion, according to new data from Magna.

Research 16 JUL 2021

GLOBAL AD-SPEND REBOUNDS FROM THE COVID-19 DOWNTURN

16 JUL 2021
Spend on advertising rose 23.6% to a total of US$157.6 billion in the second quarter of 2021 – a new high for a Q2 period and the strongest rise in over a decade, according to a new WARC Data report.

Research 16 JUN 2021

ADVERTISING ON STREAMING: A $30 BILLION OPPORTUNITY

16 JUN 2021
While viewers spend 47% of their viewing time on streaming, even by 2024 advertisers in the US market will spend a mere 8% of ad dollars on this segment. This is just US$5.6 billion of the $71.6 billion television spend market, according to Conviva.

TV 20 DEC 2019

US PROGRAMMATIC ADVERTISING FEES STILL GROWING AMID CONSOLIDATION

20 DEC 2019
Emarketer's findings have uncovered that advertisers spent more than $10 billion on programmatic fees this year, almost 38% of their nonsocial programmatic display budgets.

Research 22 NOV 2019

TOTAL AD SPEND IN UK CONTINUES TO SLOW, OOH ADVERTISING REMAINS A BRIGHT SPOT

22 NOV 2019
Growth in total ad spending in the UK continues to slow, weighed down by the uncertainty of Brexit dragging into the 2019 holiday season and unfavorable comparisons to 2018 total ad spend, which got a bump from the World Cup.