Latest news of advertising

Group reports €1.94 billion in net revenue and nearly €349 million free cash flow in first nine months while its channels gain audience share as streaming use rises.

77% of UK marketing decision-makers plan to increase their streaming TV budgets next year, with 68% shifting spend from other channels, highlighting a strategic pivot towards connected TV.

The launch introduces thousands of new targeting options for live linear channels, tripling addressable inventory at ITV since early 2025, while the TikTok tie‑up extends premium ITV content to the social platform’s “For You” feed across major series.

New ad engine aims to boost campaign efficiency with 50% faster ad-serving and future-ready integration across screens.

As Netflix completes its third year in the ad business, it unveils a new audience metric, grows programmatic partnerships, and tests dynamic ad formats across 12 global markets.