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A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.

BB Media conducted a comprehensive analysis of the leading streaming services in the United States and provided insights into emerging trends regarding advertising techniques, dominant brands, ad volume, and average ad duration.

BB Media analizó a los principales servicios de streaming en los Estados Unidos y reveló las tendencias emergentes respecto a las técnicas de publicidad empleadas, las marcas dominantes, el volumen y la duración promedio de los anuncios.

La ejecutiva, ex CMO de Hershey’s Latam, asume como directora senior de advertising, media & brand management de la operadora brasileña de telecomunicaciones.

Boosted by economic recovery, advertising spending grew by +32% year-over-year in the first half of 2021 to reach $130 billion, according to new data from Magna.