Latest news of advertising

Liberty Global sold 193.4 million shares, reducing its stake in ITV from around 10% to 5% and pushing the broadcaster’s stock down over 12%, amid ongoing headwinds from declining ad revenue and streaming competition.

Adjusted OIBDA rose 9% to $467 million while $2.3 billion in debt was refinanced, effectively pushing all maturities past 2027 and maintaining a 5.5x leverage ratio.

According to Vaunet’s autumn forecast, the Germany market will reach €16.2 billion in revenues, rising 3.3 % from €15.6 billion in 2024 and driven by streaming growth in paid content.

According to “The Art and Science of the CTV-First Era Part One,” 84% of major advertisers say advanced creative formats directly drive business results, while LG Ad Solutions campaigns outperform industry benchmarks with up to 5.9 times higher brand favorability.

CTV ad spend in the U.S. is projected to hit $26.6 billion in 2025—up 12% year-over-year—yet 80% of marketers still rely on narrow performance-based tactics, limiting brand reach and effectiveness.