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Advertising becomes a key growth engine for the Global Entertainment & Media Market 25 JUL 2025

Markets

Advertising becomes a key growth engine for the Global Entertainment & Media Market

PwC forecasts a 3.7% CAGR for the E&M industry through 2029, with digital ad revenue rising to 80% of total spend and connected TV ad revenue expected to jump from 22% in 2024 to $51 billion by 2029.
Licensed vs. Original: which one is getting more ads on Netflix? 21 JUL 2025

Markets

Licensed vs. Original: which one is getting more ads on Netflix?

According to Ampere Analysis original programming on Netflix averages 5.7 minutes of ads per hour compared to 5.1 minutes for licensed content, highlighting strategic monetization of in-house productions.
Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending 18 JUL 2025

Trends

Marketers prioritize CTV, Identity, and Generative AI amid resilient Ad spending

Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.
Netflix posts strong Q2 earnings, with paid subscribers surpassing 283 million 18 JUL 2025

Markets

Netflix posts strong Q2 earnings, with paid subscribers surpassing 283 million

Q2 2025 revenue climbed 18% year-over-year to $10.54 billion, powered by a 16% jump in paid subscribers and resilient engagement driven by hits like “Back in Action,” keeping Netflix ahead of Wall Street expectations.
Netflix Ad tier viewing in Western Europe grew 32% in six months 23 JUN 2025

Markets

Netflix Ad tier viewing in Western Europe grew 32% in six months

Subscribers to Netflix’s Standard with Ads plan in the UK, France, Italy, Germany and Spain watched 152.7 million hours more in April 2025 than November 2024.