Latest news of advertising
20 OCT 2023
Data
What can consumers expect from advertising on streaming services?
BB Media conducted a comprehensive analysis of the leading streaming services in the United States and provided insights into emerging trends regarding advertising techniques, dominant brands, ad volume, and average ad duration.
20 OCT 2023
Data
¿Qué pueden esperar los consumidores de los anuncios en los servicios de streaming?
BB Media analizó a los principales servicios de streaming en los Estados Unidos y reveló las tendencias emergentes respecto a las técnicas de publicidad empleadas, las marcas dominantes, el volumen y la duración promedio de los anuncios.
23 JUN 2023
Acuerdos
TIM designó a Camila Ribeiro como nueva líder de marketing para Brasil
La ejecutiva, ex CMO de Hershey’s Latam, asume como directora senior de advertising, media & brand management de la operadora brasileña de telecomunicaciones.
29 SEP 2021
Data
Advertising spending grew by 32% in the first half of 2021
Boosted by economic recovery, advertising spending grew by +32% year-over-year in the first half of 2021 to reach $130 billion, according to new data from Magna.
16 JUL 2021
Data
GLOBAL AD-SPEND REBOUNDS FROM THE COVID-19 DOWNTURN
Spend on advertising rose 23.6% to a total of US$157.6 billion in the second quarter of 2021 – a new high for a Q2 period and the strongest rise in over a decade, according to a new WARC Data report.