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PwC forecasts a 3.7% CAGR for the E&M industry through 2029, with digital ad revenue rising to 80% of total spend and connected TV ad revenue expected to jump from 22% in 2024 to $51 billion by 2029.

According to Ampere Analysis original programming on Netflix averages 5.7 minutes of ads per hour compared to 5.1 minutes for licensed content, highlighting strategic monetization of in-house productions.

Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.

Q2 2025 revenue climbed 18% year-over-year to $10.54 billion, powered by a 16% jump in paid subscribers and resilient engagement driven by hits like “Back in Action,” keeping Netflix ahead of Wall Street expectations.

Subscribers to Netflix’s Standard with Ads plan in the UK, France, Italy, Germany and Spain watched 152.7 million hours more in April 2025 than November 2024.