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VIX’s ‘Premium with Ads’ is now available in Directv’s MiEspañol genre pack 11 JUL 2025

Deals

VIX’s ‘Premium with Ads’ is now available in Directv’s MiEspañol genre pack

MiEspañol customers can now enjoy thousands of hours of premium content and live sports, including this summer’s UEFA Women’s Euro Cup and Conmebol Copa America Femenina, Liga MX, UEFA Champions League, and Major League Baseball National League Divisional and Championship Series.
USA: New shifting patterns for streaming advertising models 11 JUL 2025

Trends

USA: New shifting patterns for streaming advertising models

On traditional broadcast and cable TV, ad breaks are typically placed during the rising action of a program. By contrast, tech-led and free streaming platforms take a different path: both tend to reduce the number of ads as an episode progresses.
Disney and ITV sealed a new first-of-its-kind content initiative 10 JUL 2025

Deals

Disney and ITV sealed a new first-of-its-kind content initiative

Landmark agreement expands Disney+ and ITVX audiences in the UK. First-of-its-kind agreement puts acclaimed British and global hits on both platforms from 16 July.
Federation closed international sales for drama series "I, Jack Wright" 10 JUL 2025

Deals

Federation closed international sales for drama series "I, Jack Wright"

These new sales add to the growing list of deals and pre-sales already secured for the UKTV/BBC series. In the US, the series recently launched on the BBC-owned streaming platform BritBox, as a BritBox original.
Gracenote and MetaBroadcast improve data harmonization for TAM Ireland 10 JUL 2025

Apps

Gracenote and MetaBroadcast improve data harmonization for TAM Ireland

Collaboration will result in improved data quality and understanding of genre-level TV viewing. Under this agreement, MetaBroadcast will implement a programme data harmonisation system.