Facing declining TV ad revenues and mounting competition, RTL Deutschland will reduce its workforce by up to 20% while ramping up investment in streaming, aiming for profitability in the digital segment by 2026.
In September 2025, Channel 4’s streaming minutes jumped 36% year-on-year to over 6 billion, with single-day viewing hitting an all-time high of 7.7 million streams, exceeding usage on Netflix, Amazon, and Disney+ in the UK.
The launch introduces thousands of new targeting options for live linear channels, tripling addressable inventory at ITV since early 2025, while the TikTok tie‑up extends premium ITV content to the social platform’s “For You” feed across major series.