Latest news of digital
16 APR 2025
Markets
USA: Gen Z drives subscription economy shift with bundled services and paid social media
A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.
7 APR 2025
Trends
Bundling is the New Battleground in the Subscription Economy
US consumers now manage an average of 5.4 subscriptions each, and 44% say they've received services for free via bundled offers. 63% want one app to manage all their subscriptions.
4 APR 2025
Forecasts
Consumer confidence drives entertainment spending surge
A recent analysis from Futuresource Consulting shows that over 60% of households report financial stability or improvement. Premium digital content engagement rises to 40%, up 8 points year-on-year.
12 DEC 2024
Mercados
Dentsu prevé que la publicidad en Brasil debería crecer un 5,2% en 2025
Su reporte Global Ad Spend Forecasts 2025 , señala que el crecimiento estará impulsado por la televisión y las inversiones en digital.
1 NOV 2023
Data
España: la inversión publicitaria crece 2,4% en los primeros nueve meses del año
En total, se ha registrado una cifra de 3.953,6 millones de euros, frente a los 3.859,6 millones del período enero-septiembre de 2022. No obstante, no todos los medios experimentaron tal crecimiento.