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TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.
Channel 4 reported a £20 million pre-tax loss in 2023 amid falling ad revenue, prompting a shift in commercial strategy. Its new in-house studio and revised IP terms aim to boost global content value and long-term sustainability.
YouTube reaches 84% of internet users monthly, with 34% of long-form viewers using Smart TVs. In Asia Pacific and Latin America, engagement with TV and film content on the platform hits 45% and 40% respectively.
Denmark added over 500,000 new streaming subscriptions in the past year, driven by a nearly 50% surge in ad-supported services. More than 25% of households now use at least one HVOD platform, reshaping market dynamics.
Over 3.7 million new streaming subscriptions were added in the Nordics over the past year, pushing the total past 23 million. Sweden alone accounted for more than 2 million of those, with ad-supported models driving over half of the regional growth.