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Germany’s audiovisual advertising market to hit €6.3 billion in 2025, driven by digital growth 23 MAY 2025

Markets

Germany’s audiovisual advertising market to hit €6.3 billion in 2025, driven by digital growth

TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.
UK's Channel 4 shifts strategy with in-house production and new IP model 22 MAY 2025

Free TV

UK's Channel 4 shifts strategy with in-house production and new IP model

Channel 4 reported a £20 million pre-tax loss in 2023 amid falling ad revenue, prompting a shift in commercial strategy. Its new in-house studio and revised IP terms aim to boost global content value and long-term sustainability.
YouTube, a key platform for TV and Film, now reaches 38% of global users 21 MAY 2025

Trends

YouTube, a key platform for TV and Film, now reaches 38% of global users

YouTube reaches 84% of internet users monthly, with 34% of long-form viewers using Smart TVs. In Asia Pacific and Latin America, engagement with TV and film content on the platform hits 45% and 40% respectively.
Danish streaming market surpasses five million paid subscriptions for the first time 21 MAY 2025

Markets

Danish streaming market surpasses five million paid subscriptions for the first time

Denmark added over 500,000 new streaming subscriptions in the past year, driven by a nearly 50% surge in ad-supported services. More than 25% of households now use at least one HVOD platform, reshaping market dynamics.
Streaming subscriptions hit record high in the Nordics, driven by ad-supported growth 20 MAY 2025

Markets

Streaming subscriptions hit record high in the Nordics, driven by ad-supported growth

Over 3.7 million new streaming subscriptions were added in the Nordics over the past year, pushing the total past 23 million. Sweden alone accounted for more than 2 million of those, with ad-supported models driving over half of the regional growth.