Latest news of tv
23 MAY 2025
Markets
Germany’s audiovisual advertising market to hit €6.3 billion in 2025, driven by digital growth
TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.
22 MAY 2025
Free TV
UK's Channel 4 shifts strategy with in-house production and new IP model
Channel 4 reported a £20 million pre-tax loss in 2023 amid falling ad revenue, prompting a shift in commercial strategy. Its new in-house studio and revised IP terms aim to boost global content value and long-term sustainability.
21 MAY 2025
Trends
YouTube, a key platform for TV and Film, now reaches 38% of global users
YouTube reaches 84% of internet users monthly, with 34% of long-form viewers using Smart TVs. In Asia Pacific and Latin America, engagement with TV and film content on the platform hits 45% and 40% respectively.
21 MAY 2025
Markets
Danish streaming market surpasses five million paid subscriptions for the first time
Denmark added over 500,000 new streaming subscriptions in the past year, driven by a nearly 50% surge in ad-supported services. More than 25% of households now use at least one HVOD platform, reshaping market dynamics.
20 MAY 2025
Markets
Streaming subscriptions hit record high in the Nordics, driven by ad-supported growth
Over 3.7 million new streaming subscriptions were added in the Nordics over the past year, pushing the total past 23 million. Sweden alone accounted for more than 2 million of those, with ad-supported models driving over half of the regional growth.