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Young viewers drive volatility in the streaming market 2 JUN 2025

Trends

Young viewers drive volatility in the streaming market

Among 18–34-year-olds, 58% frequently cancel subscriptions based on content availability, while only 36% cite price as the main factor. This group averages 4.2 subscriptions, outpaces older users in paid rentals and purchases, and now spends 50 minutes more daily on social media than on TV or streaming.
Upfronts 2025: Ad-Supported TV viewing shifts, with linear and streaming fragmentation 30 MAY 2025

Trends

Upfronts 2025: Ad-Supported TV viewing shifts, with linear and streaming fragmentation

According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.
European fiction dominates adaptations in TV and SVOD, driving local content growth 27 MAY 2025

Markets

European fiction dominates adaptations in TV and SVOD, driving local content growth

In 2022, 88% of European TV and SVOD adaptations were based on local works, with novels accounting for 42% of source material. France, Germany, and Italy each saw over 80% of their adaptations drawn from domestic IP.
Germany’s audiovisual advertising market to hit €6.3 billion in 2025, driven by digital growth 23 MAY 2025

Markets

Germany’s audiovisual advertising market to hit €6.3 billion in 2025, driven by digital growth

TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.
UK's Channel 4 shifts strategy with in-house production and new IP model 22 MAY 2025

Free TV

UK's Channel 4 shifts strategy with in-house production and new IP model

Channel 4 reported a £20 million pre-tax loss in 2023 amid falling ad revenue, prompting a shift in commercial strategy. Its new in-house studio and revised IP terms aim to boost global content value and long-term sustainability.