Media Group Ukraine has inked a deal with new Canadian Life Streaming TV and VOD service RiverTV and now viewers can subscribe for an a la carte offer with MGU own channels Ukraine 24, Ukraine 1/Ukraine 2, NLO TV 2 as well as the partners’ Star Cinema, Star Family, X-Sport, Fishing TV.
Oleksandr Remezovskyi, Channels’ Distribution Director, Media Group Ukraine: “Ukrainian Diaspora in Canada is the strongest and the biggest in the world. For us it is extremely important to let people consume information and entertainment from the motherland directly. We are glad of this partnership as being one of the first from the international channels to be launched means that Ukrainian content is relevant and Ukrainian subscribers are appreciated by Canadian providers.”
RiverTV provides an exciting new platform for TV Channels to expand their brand and distribution and gain additional viewers and advertising revenue. This partnership becomes strategic because of a wide range of technological advantages such as availability in Apple TV, Roku, Android TV, Amazon Fire TV, iOS and Android applications, and Chromecast web interface. Another potential is a dynamic ad-insertion. Therefore, this cooperation is not just a viewer's growth but also business value dial.
Alexei Tchernobrivets, CEO of VMedia Inc., the parent company of RiverTV: “RiverTV is excited to include the Media Group Ukraine suite of channels in our lineup. Ukrainian diaspora is certainly one of the largest ones in Canada, and we are delighted to add Media Group Ukraine channels featuring outstanding shows, movies and news events to be able to better serve our customers”.
Media Group Ukraine’s international channel Ukraine 24 is already available in over 15 countries of the world for 30 million households and it will be available free to the entire RiverTV base. Moreover, the Ukrainian package is already available for Ukrainians in Portugal and soon will be launched in a few more countries.