MIPTV 2023: Bomanbridge represents Seventh Art' catalogue

The distributor will launch “Vermeer - The Greatest Exhibition” that invites audiences to a private view of the exhibition, accompanied by the director of the Rijksmuseum and the curator of the show.

4 APR 2023

"Vermeer - The Greatest Exhibition"

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Bomanbridge Media and production house Seventh Art Productions ("My Childhood, My Country – 20 Years in Afghanistan") have agreed a global distribution deal for the Brighton-based producer’s catalogue. The cooperation will give Bomanbridge exclusive representation rights to the producer’s renowned arts programming catalogue, which features the most compelling master artists of all time. The partnership will be marked with the MIPTV launch of Seventh Art’s latest film “Vermeer - The Greatest Exhibition” (1x90/2x45’), directed by David Bickerstaff, part of the highly successful Exhibition On Screen franchise.

As part of the 2023 strategic digital roll-out, Bomanbridge will be launching discussions with key players to launch a clear arts branded programming initiative on Fast Channels and AVOD platforms. "Vermeer - The Greatest Exhibition" invites audiences to a private view of the exhibition, accompanied by the director of the Rijksmuseum and the curator of the show.

Bomanbridge Media CEO, Sonia Fleck, commented: ”Being part of the Vermeer launch is really a privilege. We have arts buyers over the world excited about the event. Further, facilitating a digital roll-out strategy for the Seventh Art’s catalogue as a whole is going to be a great experience as there is tremendous untapped potential; whilst arts is niche, there is still a large global audience for it. This catalogue hasn’t been exercised yet fully in a structured release for FAST Channels and AVOD platforms. The branding around the Seventh Art catalogue is very clear, and we expect to have a targeted successful response in the digital space."

Other flagship titles include "Mary Cassat – Painting the Modern Women" (1x60’/1x90’), which explores the life and career of Mary Cassatt, the often-overlooked Impressionist who transformed the way women appeared in art, along with the highly anticipated "Tokyo Stories" (1x90’/1x60’), a celebration of Tokyo. The film is currently in production and will be completed in June 2023.

Phil Grabsky, Seventh Art MD: “Without a doubt Seventh Art Productions has one of the greatest collections of history, arts, social and music documentaries. So, in deciding who should represent it, we are very happy to choose Bomanbridge Media. They have represented our films in Asia, but their successful worldwide distribution of our BAFTA-winning 'My Childhood, My Country - 20 Years in Afghanistan' left us in no doubt that they are the right choice for our catalogue of over 250 hours."