MONGOLIA TO ADAPT NEW ALL3MEDIA INTERNATIONAL FORMATS

All3media international’s entertainment quiz formats continue to prove popular in Mongolia, as brand-new local versions of "Cash Mob" and "Cash Cab" are commissioned. In addition, a new second series of "Cash at Your Door" has been ordered, while "Gogglebox" celebrates its tenth season.

Kit Yow, Sales Manager the Asia Pacific at All3media International, said, “We’re delighted to confirm that two more game show formats will be setting up home in Mongolia, building on the ongoing success of 'Cash at Your Door' and 'Gogglebox'. Each title delivers dynamic, relatable, and cost-effective family entertainment, where the viewers are the stars of the show, and no studios are required.”

Free TV broadcaster EduTV has secured rights for the first Mongolian version of the hilariously game show "Cash Mob". A 20 x 30’ series has been ordered, which will be created by Hulegu Pictures. Cash Mob was originally developed by Corus Entertainment for CMT (USA).

This latest format commission by EduTV follows the success of its first season of Matar Productions game show format "Cash at Your Door", which it has now renewed. A second high-volume season – totaling 25 x 30’ episodes – of the fun family quiz will be produced by Hulegu Pictures.

 Also making its debut in Mongolia is the iconic quiz show "Cash Cab", as Free TV broadcaster TV9 orders the first local version. Twelve episodes of the award-winning Lion Television format will be produced for viewers in Mongolia by its own in-house production team. "Cash Cab" has now been adapted in 45 territories, totaling 7,300+ episodes, including nine seasons for Discovery Channel in the US. In Asia, the format has driven the streets locally in India, Philippines,  Indonesia, Vietnam, and Thailand.

These latest deals in Mongolia are confirmed as Mongol TV celebrates the tenth season of its ratings winning local version of Studio Lambert’s factual entertainment hit "Gogglebox". Seven brand-new episodes are airing on Mongol TV from May 2020. Originally devised for the UK’s Channel 4, Gogglebox has now been adapted in over 35 territories.