"Winx Club: The Magic is Back"
Rainbow, the independent Italian entertainment group led by Iginio Straffi, has announced that "Winx Club The Magic is Back" (26 x 24’), the hugely popular evergreen animated series following the adventures of a group of fairy friends, will make its UK debut on CBBC and iPlayer in September 2025. The series will also launch globally (excluding the UK) on Netflix in October.
Launched in Italy in 2004, "Winx Club" quickly became a global hit, amassing a vast international fanbase. Rainbow is preparing for a renewed wave of interest in its timeless fairy saga with a variety of exciting initiatives, including a new website and TikTok profile, a dedicated podcast, a Roblox presence, and a new online store. After celebrating its 20th anniversary last year, this iconic global phenomenon is entering an exciting new era of enchantment with a thrilling CGI animated reboot that brings the magical dimension to life like never before. Additionally, Rainbow’s major new series "Gormiti – The New Era," a high-octane blend of live action and exhilarating CGI effects, recently premiered in the UK on CBBC and iPlayer.
A modern fantasy saga set in a vibrant world of magic, friendship, and courage, "Winx Club The Magic is Back" follows the epic adventures of Bloom, a teenage girl from Earth who discovers that she is a fairy with extraordinary powers. The new version is a coming-of-age story in which Bloom and her fairy friends learn how to grow stronger as they transform into super-heroines to save the magical dimension from dark forces determined to control it.
Its inspirational girl-empowerment storylines promoting friendship and self-discovery—alongside strong, brave, and relatable characters and an engaging mix of comedy and music—have endeared "Winx Club" to generations of young girls. Now, it looks set to enchant both new and returning fans. Early social media trailers and clips have already sparked a fantastic response, with over 12 million views on the official Winx Club TikTok profile.
Iginio Straffi, creator of "Winx Clu expressed enthusiasm about bringing the title to a new generation in the UK.": 'I’m thrilled that the BBC is welcoming our fairies back with open arms. We are truly grateful to the BBC for this wonderful opportunity to bring the magic of Winx Club to a new generation of viewers in the UK. This reboot is a heartfelt tribute to the fans who grew up with Bloom and her friends, and an invitation for today's children to discover the rich storytelling and engaging characters that define the Winx universe. We’ve reimagined their world with even more heart, adventure, and friendship—because the world needs magic now more than ever. I can’t wait for UK audiences to experience the wonder, courage, and connection that the new Winx generation brings to life," commented.
Meanwhile, Sarah Muller, Senior Head of Commissioning, referred to the values conveyed by the product: 'A new generation are set to love "Winx Club The Magic is Back" when it premieres in the UK this September. Bringing great entertainment, the show highlights important values like diversity and inclusion with universal themes of friendship and courage," added.
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