Moonbug expands "Little Baby Bum" IP with a new series and soundtrack

The launch of “Little Baby Bum Music Time” is the latest step in continued growth for the brand as it celebrates its 10th year.

26 SEP 2023

"Little Baby Bum Music Time"

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Moonbug Entertainment has announced the launch of its Netflix preschool series "Little Baby Bum Music Time" and its corresponding new soundtrack, which will be available on all music streaming platforms. The Music Time series and soundtrack, which are the latest in a string of the franchise’s expansions including the recent launch of "Baby Sensory" content on YouTube (2M subscribers), the Audible podcast "Time to Dream", and a "Lullabies" music collection, are also supported by a fully re-imagined look and a new curriculum developed in partnership with educational non-profit organization Peeple.

"Little Baby Bum", Moonbug Entertainment’s first-ever franchise acquisition, has more than 95 million worldwide subscribers on YouTube and has generated more than two billion views across its content so far this year.

“Ten years ago, 'Little Baby Bum' broke the mold in kids’ entertainment and paved the way not only for Moonbug, but countless other brands as well. Throughout this time, the brand cultivated a loyal and passionate parent/child following by providing invaluable support during routine moments of the early stages of childhood. 'Little Baby Bum' is not about music, it is music, and with the 'Little Baby Bum Music Time' series and soundtrack, we are bringing a renewed evolution of the franchise to children and parents everywhere,” said Sylvia Scodro, General Manager for Little Baby Bum at Moonbug.

Last year, the brand completed a creative refresh including animation enhancements, a creative evolution of the characters, and new music. At the same time, the brand partnered with educational consultancy Peeple on the curriculum that now supports the Little Baby Bum franchise. Since then, the brand has seen 30% month-over-month growth across new content on YouTube. Dr Sally Smith, CEO of Peeple, said: “We have worked closely with Moonbug throughout the development and evolution of the 'Little Baby Bum' brand, to maintain the strong early learning benefits, and are excited to see the value the show can bring to parents and children around the world.”

Moonbug Entertainment has launched Moonbug Channel in The Maldives and Mongolia. The channel, which is partnering with MediaNet in the Maldives and Univision in Mongolia, features content from across the Moonbug portfolio of beloved IPs and is scheduled to launch across the different territories throughout the month of September.

The Moonbug Channel airs in English and has been carefully designed to put families at the forefront, supporting parents and carers throughout their daily routines such as mealtime, bath time and more. All Moonbug IPs will be featured including "CoComelon", "Blippi", "Gecko’s Garage", "Arpo", "Little Baby Bum", as well as more recent acquisitions such as "Little Angel" and "Oddbods".

“Together with our partners at MediaNet and Univision we are looking forward to bringing the joy of our beloved shows and characters to more families across the Asian territory. The Moonbug Channel is not only a destination for high quality entertainment, but it also provides families with a unique tool they can use to create routines in conjunction with the scheduled programming”, said Yasmin Zahid, Head of Distribution and Brand Partnerships APAC, Moonbug Entertainment. “We would like to thank our partners for the trust they put into our properties and the fantastic collaboration.”

"We are thrilled to announce our acquisition of Moonbug, a beloved kids' channel that aligns perfectly with our vision of fostering children's education and well-being. At Univision, we are deeply committed to providing high-quality, enriching content that not only entertains but also inspires young minds. Moonbug's exceptional content, tailor-made for our youngest viewers, exemplifies our dedication to creating a positive and educational entertainment experience. We are excited to embark on this journey with Moonbug, further enhancing our commitment to nurturing the growth and development of the next generation," commented Bolorchimeg Ganbileg, Director, Media Management Division | Media Entertainment Department at Unitel Group LLC.

“We are very excited to launch Moonbug channel in the Maldives. This by all means will be a value addition to our kids’ genre as Moonbug pursues compulsive programming for children composing of global sensations our kids already love”, said Riaayath Abdul Majeed, Chief Marketing Officer at MediaNet.