31 OCT 2022

MotorTrend launches the next phase of its Multi-Platform Distribution strategy

The venture will include a new free ad-supported streaming TV channel, set to become available on Samsung TV Plus and Xumo.

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Warner Bros. Discovery company, MotorTrend Group has unveiled the next phase of its expansion strategy with a new way for viewers to enjoy high-quality automotive content: Free Ad-Supported Streaming TV that will reach tens of millions of viewers and hundreds of millions of devices.“The launch of MotorTrend FAST TV marks a milestone in our mission to introduce automotive culture and inspire car fans everywhere by getting our massive library of premium automotive storytelling in the hands and on the digital screens of our tens of millions of fans,” said Alex Wellen, Global President and General Manager, MotorTend Group. “With the addition of this free, ad-supported experience, MotorTrend FAST TV complements our digital and TV subscription offerings for consumers, and connects us with our advertisers and powerful new platforms like Samsung TV Plus and Xumo in fresh, new ways.”

MotorTrend FAST TV is now available on Samsung TV Plus. MotorTrend FAST TV is available tomorrow on Xumo Channel 467. As a leading pioneer in FAST entertainment, Xumo provides free access to exclusive movies, tv shows and over 250 channels with premium programming across 26 genres, including Local News, Weather, Action, Drama TV, Westerns, Country TV, Latino, Crime TV, Game Shows, Daytime TV, Automotive, and more. The free, ad-supported service reaches millions of viewers each month via a multi-screen distribution network of smart TVs, mobile, web, and streaming boxes.

The free ad-supported streaming TV (FAST) channel, MotorTrend FAST TV, will stream MotorTrend’s most popular shows in the U.S and Canada, such as "Roadkill," "Bitchin' Rides," and "Texas Metal," online without a subscription. It became available on 26 October on Samsung TV Plus and on 27 October on FAST service Xumo. More FAST providers will be announced soon.  Building upon its 1.3 billion monthly impressions across robust television, web, social and print properties, fans will now be able to access the all-new MotorTrend Fast TV channel on Samsung TV Plus, Samsung’s free TV and video streaming platform, and Xumo. 

The daily programming blocks on MotorTrend FAST TV include Low Buck Builds series such as "Dirt Every Day," and "Roadkill's Junkyard Garage," showcasing MotorTrend’s crew of experts’ engine ingenuity and knowledge with a focus on function, not appearance. Classics and Restorations take viewers inside the craftsmanship of stunning, one-of-a-kind custom rebuilds that blend performance and style. Series include BITCHIN’ RIDES, IRON RESURRECTION, TEXAS METAL, UNIQUE RIDES and SPEED IS THE NEW BLACK.

The catalog also features do-It-Yourself shows for at home hobbyist builders such as "Engine Masters," "All Girls Garage," "Four Wheeler," and "Car Fix." Late Model Showcase with shows including "Head 2 Head" and "Ignition." Additionally, weekends on MotorTrend FAST TV are for ROADKILL, a truly one-of-a-kind programming block that is dedicated entirely to MotorTrend’s #1 digital series and the shows it has inspired. Saturdays and Sundays are for two of MotorTrend’s most popular experts, David Freiburger and Mike Finnegan, who specialize in automotive chaos theory – brilliant execution of bad ideas involving all manner of muscle cars, 4x4s and/or hot rods. The weekend will also feature the popular spinoff FASTER WITH FINNEGAN. “With MotorTrend FAST TV we have the opportunity to reach new audiences who may not have sampled our offering in the past,” said Mark Jocson, Vice President of Distribution and Partnerships, MotorTrend Group. “We’re excited to be a premium content provider on industry-leading platforms, and offer car fans of all makes, models and creeds new places to connect with the automotive world they love.”

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