MY ENTERTAINMENT TO LAUNCH PREMIUM CONTENT SECTION, ONE FOOT FORWARD ENTERTAINMENT

Michael Yudin’s New York-based production company, MY Entertainment launched a new premium content division, One Foot Forward Entertainment, and has made its first high-profile hire. “MY Entertainment has evolved over the years from the days of producing for only three national networks, through some of the first-ever branded entertainment successes, navigating 500 cable channels and now an infinite number of platforms and devices to consume content,”  Michael Yudin said.

Development executive and roducer Joanna Zwickel will serve as the division's head of development. She will report to MY Entertainment President, Michael Yudin, and Chief Operating Officer and Executive Producer, Joe Townley. Zwickel’s new duties will consist of overseeing MY Entertainment’s strategies and premium content targeted at all major streaming services. “Michael and his team have maintained a thriving business model while allowing room to change and grow as the industry continues to pivot towards streaming. I’m thrilled to join Michael’s team and excited about launching a premium content division to produce fresh and original programming with top-tier talent," Joanna Zwickel said.

While One Foot Forward Entertainment focuses on the booming premium-content marketplace, the company will continue to produce its successful non-scripted entertainment under the MY Entertainment brand. MY Entertainment successfully kept 10 projects in production.

Zwickel joins MY Entertainment from MRC Studios, where she served as vice-president of TV development. Before MRC, she was the head of TV development at The Hollywood Reporter and Billboard, before which she was one of the original executives at Blumhouse’s television division. Her recent projects include Hulu’s critically acclaimed docu-series Fyre Fraud, about the disastrous 2017 Fyre music festival; NBCUniversal/Peacock’s "Angelyne," AMC/Sundance’s true-crime series "No One Saw a Thing," HBO’s "Liberty: Mother of Exiles." “We have always been able to successfully answer the call to supply quality “sticky” content that has proven to be rating successes whatever the requirement. We are therefore thrilled to have Joanna lead us into the world of streamers, where we believe we will continue in this same tradition,” Yudin said.