NBCUNIVERSAL LAUNCHES NEW “THE MORE YOU KNOW” CAMPAIGN

The initiative focuses on social justice, equality and civic engagement, created in collaboration with Fair Count, The Leadership Conference on Civil and Human Rights, the NAACP, among others.

18 SEP 2020

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NBCUniversal announced a new series of “The More You Know” campaign. “At NBCUniversal, we have pledged to dedicate our platforms to raising awareness and contributing to lasting reform against racial injustice and systemic inequality,” said Craig Robinson, Executive Vice President, and Chief Diversity Officer, NBCUniversal.

The campaign, developed in collaboration with leading social and racial justice organizations Fair Count, The Leadership Conference on Civil and Human Rights, the NAACP, the National Action Network, and the National Urban League, focuses on how everyone can be an agent for change by standing up against injustice, teaching children about equity, and the importance of voting and completing the census, especially for how it impacts the Black community and communities of color. “For over 30 years, ‘The More You Know’ has sought to bring light to the nation’s most pressing social issues, and we hope this new iteration will continue to educate, encourage and inspire people of all ages to take an active role in improving the world we live in.” 

The campaign began yesterday on NBC’s “Today” with an exclusive lesson about inclusion for children.The first spots that will be rolling out over the next few weeks are now available on TheMoreYouKnow.com, which includes comprehensive resources and educational guides dedicated to diversity, equity, and inclusion.

Stars participating in the campaign include Carlos Adyan, Freema Agyeman, Notah Begay III, Gizelle Bryant, Kandi Burruss, Kelly Clarkson, Victor Cruz, Dexter Darden, Ester Dean, Rosci Diaz, Ryan Eggold, Soleil Moon Frye, Melissa Fumero, Damon Hack, Zuri Hall, Dulé Hill, Ana Jurka, Aneudy Lara, Howie Mandel, Christopher Meloni, Wendy Osefo, Jeimy Osorio, Nina Parker, James Roday Rodriguez, Nichole Sakura, Jocko Sims, Chris Sullivan, Justin Sylvester, Elyfer Torres, and Reno Wilson.

 

At NBCUniversal, we have pledged to dedicate our platforms to raising awareness and contributing to lasting reform against racial injustice and systemic inequality.” Craig Robinson Executive Vice President, and Chief Diversity Officer, NBCUniversal