Nelvana and Toikido have confirmed the decision to greenlight "Piñata Smashlings," a new 2D animated children’s series (26x11). “We are incredibly proud to announce the greenlight of the Piñata Smashlings™ full animated series in collaboration with Nelvana,” Darran Garnham, CEO of Toikido Ltd. said. “This marks a significant milestone for us at Toikido, as we embark on an exciting journey to bring our vibrant world and beloved characters to screens worldwide. Partnering with Nelvana has been a fantastic experience, and we're thrilled to see Piñata Smashlings™ expand its reach globally, captivating audiences across different platforms and mediums.
The series is available for international sale and already has confirmed placement with YTV in Canada. The title, tailored for kids age six to nine, complements previously unveiled Piñata Smashlings shorts currently streaming on Nelvana’s ‘Keep It Weird’ YouTube channel, with more shorts to launch soon. Inspired by the immensely popular Roblox game, with a rating of over 97 percent, the series will showcase characters from the game, each possessing their own personalities. “Piñata Smashlings™ is such a unique brand and we’re excited to kickstart production on the TV series, diving deeper into the Piñataverse” said Mellany Welsh, VP of Nelvana Enterprises & Kids Can Press. “With multiple touchpoints through the successful Roblox game, toy and merchandise line, brand partnerships and animated shorts, the new series will broaden the fan experience and add a new way for kids to discover and engage with the brand worldwide.”
In addition, fans can explore the Piñata Smashlings™ toy range comprising collectible figures, plush toys, and playsets, currently available for purchase nationwide in-store and online at Walmart in the U.S., Canada, U.K., and Australia, The collectible plush has earned recognition as one of Walmart's “Top Toys” for Holiday 2023. Moreover, the brand's achievements include significant collaborations, such as an immersive Chuck E. Cheese in-game and in-store experience and the creation of the official mascot, Albärt, for Euro 2024 in collaboration with UEFA. Albärt will be integrated into the Piñata Smashlings™ Roblox game, alongside an exclusive Euro 2024 experience launching in May.
In Piñata Smashlings™ viewers meet four friends who have been thrown together by fate to form a team of very, very unlikely heroes. Whether questing across the land unlocking maps or collecting fruities and power ups, these Smashlings are out to save the Piñataverse from the evil Bashlings and level up on fun along the way. "This series launch is a testament to our commitment to delivering top-tier entertainment and engaging experiences to children everywhere," Darran Garnham, CEO of Toikido Ltd. said. "We can't wait to share the ongoing magic of Piñata Smashlings™ with the world!"
Partnering with Nelvana has been a fantastic experience, and we're thrilled to see Piñata Smashlings™ expand its reach globally, captivating audiences across different platforms and mediums. ” Darran Garnham CEO of Toikido Ltd.