Corus Entertainment’s Nelvana, producer, distributor, and licensor of children’s animated and live action content, has teamed up with Toikido, a London based entertainment company at the cutting edge of digital design and toys, to develop a new animated kids series based on gaming IP “Piñata Smashlings.”
“Toikido is an innovative new company that has quickly achieved success turning popular gaming properties into toys and apparel for a global audience. Their first in-house IP, ‘Piñata Smashlings,’ has already garnered massive hype ahead of its launch this summer and we cannot wait for fans of the brand to see the new character-driven series that will expand the amusing Piñataverse world and showcase its characters like they have never seen them before,” said Pam Westman, President of Nelvana.
Launching in 2023, “PinÞata Smashlings” is home to hundreds of playful characters called “Smashlings” – cheeky little creatures and playful PinÞatas – who love to have fun and are always on the lookout for the Rainbow Whale who drops new Rainbow pods. “PinÞata Smashlings” will debut on Roblox this June, and plans are underway to launch ancillary productions such as toys, plush, apparel, homewares, publishing, magazines, and animation.
“Building on the momentum of our achievements bringing successful gaming properties into toys and apparel, we developed 'Piñata Smashlings' in-house as a truly immersive IP, and are pleased to add an animated series to our plans. Nelvana is known for its top quality development, production and distribution of premium kids’ content, and we could not be more pleased to partner with them on the development of a playful new series that will further engage fans as they experience the ever-growing Piñataverse,” commented Darran Garnham, Founder & CEO of Toikido.
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