“Upgrade” is a fresh reality game show in which contestants strive to improve their homes. It is a proven ratings success, which goes into people’s houses and offers them the chance to win new household items by answering trivia questions. Is a format created by the Israeli production company Tanin Productions & TV. It has been broadcasted in almost 20 territories around the world including Denmark, Canada, Russia and Spain.
This out-of-studio game show is filmed in the players’ own houses, allowing them to take part in a game show without leaving the comfort of the family sofa (unless they want to upgrade it for something new!). The participants are asked a series of trivia questions and if they answer the majority of them correctly, they can win a variety of electronic appliances or furniture on the spot. The catch is that they have to offer up their chosen items in order to participate, and if they lose, those items are locked away for 30 days by the host in front of their eyes, and they will not be allowed to use those items for 30 days.
Along with its interesting structure, the format is also a great show in which to insert branded products and so far has attracted great sponsorship deals.
“Upgrade” has been broadcasted in almost 20 territories around the world, including, China (4 seasons on CCTV), Russia (4 seasons), Canada (French part), Denmark, Switzerland, India, Turkey, etc. Recently "Upgrade" has been broadcasted in Italy, Spain and Brazil and is performing very well there.