"Olivia Attwood's Bad Boyfriends"
ITV has announced a slate of programming set to air in 2025, featuring television presenter and podcaster Olivia Attwood and produced by Optomen. Following the success of its first series, which has garnered over 11 million streams on ITVX, the reality format "Olivia Attwood’s Bad Boyfriends" will return for a second series on ITV2 and ITVX. Additionally, Olivia will also return with new installments of her highly acclaimed documentary series—the award-winning "Getting Filthy Rich" and "The Price of Perfection."
"Olivia Attwood’s Bad Boyfriends," "Olivia Attwood: Getting Filthy Rich," and "Olivia Attwood: The Price of Perfection" have collectively surpassed 30 million streams on ITVX. These series are produced by All3Media’s Optomen for ITV and were commissioned by Sue Murphy, Head of Factual Entertainment, ITV, and Kate Teckman, Head of Development & Commissioning Editor, Factual Entertainment, ITV. Tina Flintoff and Nick Hornby serve as Creative Directors for Optomen, with Kate Amarnani as Executive Producer for "Olivia Attwood’s Bad Boyfriends."
The first series of "Olivia Attwood’s Bad Boyfriends" saw eight unsuspecting young men travel to a Greek island under the guise of filming a show about manhood and bromance. However, Olivia made a surprise entrance, shocking the group by announcing that their wild partying days were on pause and revealing the true premise of the show.
After navigating a series of mischievous challenges with unexpected twists throughout the season, former badly-behaved boyfriend Bayley emerged as the winner. Viewers can look forward to even more outrageous twists and transformations as Olivia Attwood takes on another group of wayward lads in the explosive second series, set to air on ITV2 and ITVX in 2025.
Alongside "Olivia Attwood’s Bad Boyfriends", the third series of "Olivia Attwood: Getting Filthy Rich" is set to return to ITV2 and ITVX early next year. This new season will see Olivia delve deeper into the diverse and inclusive adult industry, exploring surprising and unconventional services—from giantess fetishes to ‘MILFs’ and ‘GILFs’ creating custom erotic content. Olivia will also immerse herself in the world of financial domination, adult cosplay, the boyfriend experience, and meet OnlyFans creators in the top one percent, who earn up to $150,000 per month.
Olivia will also return for a second series of "The Price of Perfection", after the first series became ITVX’s biggest factual entertainment launch ever. Embedding herself with patients and practitioners, Olivia explores how far people will go to achieve the ‘perfect’ body as science and social media continue to redefine beauty standards. Offering an immersive look at the industry, Olivia uncovers a wide array of surgeries and treatments, ranging from weight loss solutions to procedures promising ‘eternal youth,’ as well as the complications and risks that come with opting for low-cost alternatives.
Olivia Attwood celebrated the audience response: "I feel so excited to continue working with ITV and am overwhelmed by the incredible responses to our shows. It's such a privilege to be able to continue making documentaries, exploring insightful topics with amazing contributors. Becoming the host of my own show 'Bad Boyfriends' this year was a dream project to work on, and I am so grateful to do it all again for Season 2. Together with the incredible behind-the-scenes teams, we’ve got so much in store for 2025, and I can’t wait for you all to see what’s coming," stated.
Meanwhile, Kate Teckman, Head of Development & Commissioning Editor, Factual Entertainment, ITV, praised the charisma of the protagonist: "Olivia's projects and her undeniable charisma have truly captivated our viewers, achieving incredible streaming numbers on ITVX. We’re thrilled to continue working with her and the team at Optomen on an exciting lineup for 2025, including the new series of the reality smash 'Bad Boyfriends' and extraordinary access to both the adult content industry in 'Getting Filthy Rich' and the beauty industry in 'Price of Perfection.," commented.
FInally, Tina Flintoff, Creative Director for Optomen, highlighted the production: "We’re thrilled to be working on so many shows with ITV and Olivia. 'Bad Boyfriends' was such an amazing series to create, and we’re looking forward to bringing it back, bigger and better, next year.", noted"